Lead capture: What is it and how to get many qualified leads?
Posted: Wed Dec 04, 2024 10:10 am
A contact or lead is any user of a website who, at some point, sends us their data in the form of a form and therefore loses their visitor status. Lead collection will be all the actions or processes focused on collecting contacts to feed our database. In an internal marketing project, this will be the conversion stage.
The main characteristics of potential customers:
The only absolutely necessary information is the email address.
The aforementioned leads are also required to have agreed to the company's privacy policy, but cannot be legally tracked and sent further communications.
Lead generation is one of the first steps (after attracting web traffic) to launch a digital marketing campaign and convert these contacts into customers.
Leads allow you to take more advanced actionsLeads allow for more advanced actions such as lead scoring, which is used to rank leads and identify those most likely to buy and nurture the potential, including sending personalized email sequences to help users through their product or service purchasing cycle.
In order to get potential customers, we need users to visit our website or blog or have some kind of interaction with the brand, such as leaving us their email when they albania b2b leads visit a website, interactive videos or Facebook ads. As a result, their email will be registered in the company's database and will become a new record to initiate digital marketing actions.
To get leads, you can take different actions on the company's different digital channels and even using an offline channel. In the later sections of the article, we will look at some of the most effective ways to generate leads today.
Use the element of scarcity . According to the principle of supply and demand, if the former is limited, the latter increases and, therefore, by limiting the supply, the quantity demanded of them will increase.
Take advantage of the caboose effect . It is a natural human tendency to instinctively imitate oneself. For this reason, we can make the show more attractive by showing that others have benefited from it.
Capitalize on Newsjacking . Take advantage of hijacking the news. It's about aligning our offers with current events to redirect audiences to our brand, because when the audience talks a lot, a strong demand is created.
Focus on creating an amazing title . To prevent potential audiences from judging writers by their backbone, we need to make sure our post titles are catchy and descriptive.
Create offers for different stages of purchase . You need to develop different offers based on the customer’s purchase cycle, because their perspective varies depending on the discovery stage they are in.
Avoid corporate jargon . While at first glance it may seem that using these words helps us to highlight our offers, overusing these types of terms is harmful to the eyes of our potential customers.
Use high-value offer formats . Some offer “formats” that are more effective than others at converting leads. In general, eBooks are better than webinars.
Place CTAs where the eye can see them . The call to action should be placed in the visible space of the web page without having to scroll down.
Clarity always trumps persuasion . In a CTA, it is always better to express what has been achieved by the procedure rather than to emphasize it. In other words, the syntax of “download this ebook” should prevail over “download now.”
Use contrast to make CTAs stand out . The main goal of these elements is to draw attention. So, using contrasting colors will make it stand out. It should also be designed in such a way that it is clear that it is a CTA and can be clicked.
Link our CTA to a dedicated page . We need to make sure that all our calls to action are properly linked to a custom landing page and, if possible, allow for conversions. If a potential customer clicks on a page and is directed to a page that has nothing to do with what they expected, they will most likely stop browsing.
Promote offers on product pages . Calls to action don't have to be the same for everyone. If you're offering different products or services, consider creating a different offer for each product or service and redirecting them to the pages that are most relevant to that offer.
Remove the main navigation from landing pages . The most important thing is that potential customers are qualified, that is, they are people with a need or interest that forces them to need our product or service, which means that we have the potential as a company or brand to help them solve their problem.
The main characteristics of potential customers:
The only absolutely necessary information is the email address.
The aforementioned leads are also required to have agreed to the company's privacy policy, but cannot be legally tracked and sent further communications.
Lead generation is one of the first steps (after attracting web traffic) to launch a digital marketing campaign and convert these contacts into customers.
Leads allow you to take more advanced actionsLeads allow for more advanced actions such as lead scoring, which is used to rank leads and identify those most likely to buy and nurture the potential, including sending personalized email sequences to help users through their product or service purchasing cycle.
In order to get potential customers, we need users to visit our website or blog or have some kind of interaction with the brand, such as leaving us their email when they albania b2b leads visit a website, interactive videos or Facebook ads. As a result, their email will be registered in the company's database and will become a new record to initiate digital marketing actions.
To get leads, you can take different actions on the company's different digital channels and even using an offline channel. In the later sections of the article, we will look at some of the most effective ways to generate leads today.
Use the element of scarcity . According to the principle of supply and demand, if the former is limited, the latter increases and, therefore, by limiting the supply, the quantity demanded of them will increase.
Take advantage of the caboose effect . It is a natural human tendency to instinctively imitate oneself. For this reason, we can make the show more attractive by showing that others have benefited from it.
Capitalize on Newsjacking . Take advantage of hijacking the news. It's about aligning our offers with current events to redirect audiences to our brand, because when the audience talks a lot, a strong demand is created.
Focus on creating an amazing title . To prevent potential audiences from judging writers by their backbone, we need to make sure our post titles are catchy and descriptive.
Create offers for different stages of purchase . You need to develop different offers based on the customer’s purchase cycle, because their perspective varies depending on the discovery stage they are in.
Avoid corporate jargon . While at first glance it may seem that using these words helps us to highlight our offers, overusing these types of terms is harmful to the eyes of our potential customers.
Use high-value offer formats . Some offer “formats” that are more effective than others at converting leads. In general, eBooks are better than webinars.
Place CTAs where the eye can see them . The call to action should be placed in the visible space of the web page without having to scroll down.
Clarity always trumps persuasion . In a CTA, it is always better to express what has been achieved by the procedure rather than to emphasize it. In other words, the syntax of “download this ebook” should prevail over “download now.”
Use contrast to make CTAs stand out . The main goal of these elements is to draw attention. So, using contrasting colors will make it stand out. It should also be designed in such a way that it is clear that it is a CTA and can be clicked.
Link our CTA to a dedicated page . We need to make sure that all our calls to action are properly linked to a custom landing page and, if possible, allow for conversions. If a potential customer clicks on a page and is directed to a page that has nothing to do with what they expected, they will most likely stop browsing.
Promote offers on product pages . Calls to action don't have to be the same for everyone. If you're offering different products or services, consider creating a different offer for each product or service and redirecting them to the pages that are most relevant to that offer.
Remove the main navigation from landing pages . The most important thing is that potential customers are qualified, that is, they are people with a need or interest that forces them to need our product or service, which means that we have the potential as a company or brand to help them solve their problem.