Paid traffic or organic traffic: understand the differences
Posted: Mon Jan 20, 2025 10:17 am
Organic traffic is natural, meaning that users visit the pages of a website or blog without having to pay. Visitors can find your pages in search engines, by clicking on a link on another website or by receiving it through a communication tool.
This is one of the preferred strategies among marketers. The most common way to develop organic traffic is content marketing.
Therefore, when creating customized articles for search e indonesia mobile phone number ngines (SEO), the pages of a blog are presented in search results, taking into account the user's search intent. Knowing what organic traffic is and how to generate it is the secret to digital strategies.
However, paid traffic requires time, knowledge and, often, investment, when creation is outsourced or there is a team designated for it. Then, there is an extremely important aspect in content marketing: the waiting time for results.
Organic personalization on Google doesn’t happen quickly, and you’ll still have to beat out a bunch of other pages trying to rank for the same keyword. Paid traffic is immediate and guaranteed, but it depends on how much you invest.
Google Ads, for example, the largest digital advertising platform in the world, uses an auction mechanism, meaning that paid results appear before organic numbers on the search page, but are indicated with an “ad” tag.
This paid traffic format is served on the so-called search network. The other alternative is the display network, in which links are placed on sites that are part of the Google partner program, through Google AdSense. In this way, sponsored links can also be shared according to the campaign manager's preferences.
See other types of digital traffic
If you’ve come this far, it means you’re looking to increase the number of hits on your website. But first, you need to understand a concept called “traffic sources,” or the origin of paid digital marketing traffic.
In other words, these are the directions from which visitors came. In the digital universe, all strategic measures are based on data. Therefore, by finding out what the main sources of traffic acquisition are, you know exactly where to invest your marketing efforts.
It can help when evaluating budget adjustments, changes in planning and many other actions, that is, information that directs the administrator in the right direction. There are other types of traffic, they are:
Referral traffic;
Direct traffic;
Social traffic;
Email marketing traffic.
Now that you know what digital traffic is, you should know that there is no magic formula. If your company's goal is to stand out in the market, the road ahead is long and arduous, and in the first step you must seek quality information to adopt the best techniques and strategies for your website.
Sirius Method
Many people intend to use or already use social media professionally. However, many of these digital entrepreneurs do not achieve the expected results, even when posting frequently on Instagram and Facebook, or publishing videos on YouTube. Is this your case? Then the Sirius Method was made for you. With it, you will:
Create content that generates quick results and an immediate perception of authority;
Post the right content, at the right time and at the right frequency;
Gain recognition, visibility, followers and a million-dollar online business.
With the Sirius Method, you will have access to exclusive live sessions, where your project can be analyzed live; a monitoring group, which includes the creator of the method, Bruno Ávila from Ser Notável, and other notable figures; and you will also receive all updates for a year. To have access to these resources and also learn about successful cases and success stories of the Sirius Method, visit the website and sign up for the VIP list to learn even more about digital traffic!
This is one of the preferred strategies among marketers. The most common way to develop organic traffic is content marketing.
Therefore, when creating customized articles for search e indonesia mobile phone number ngines (SEO), the pages of a blog are presented in search results, taking into account the user's search intent. Knowing what organic traffic is and how to generate it is the secret to digital strategies.
However, paid traffic requires time, knowledge and, often, investment, when creation is outsourced or there is a team designated for it. Then, there is an extremely important aspect in content marketing: the waiting time for results.
Organic personalization on Google doesn’t happen quickly, and you’ll still have to beat out a bunch of other pages trying to rank for the same keyword. Paid traffic is immediate and guaranteed, but it depends on how much you invest.
Google Ads, for example, the largest digital advertising platform in the world, uses an auction mechanism, meaning that paid results appear before organic numbers on the search page, but are indicated with an “ad” tag.
This paid traffic format is served on the so-called search network. The other alternative is the display network, in which links are placed on sites that are part of the Google partner program, through Google AdSense. In this way, sponsored links can also be shared according to the campaign manager's preferences.
See other types of digital traffic
If you’ve come this far, it means you’re looking to increase the number of hits on your website. But first, you need to understand a concept called “traffic sources,” or the origin of paid digital marketing traffic.
In other words, these are the directions from which visitors came. In the digital universe, all strategic measures are based on data. Therefore, by finding out what the main sources of traffic acquisition are, you know exactly where to invest your marketing efforts.
It can help when evaluating budget adjustments, changes in planning and many other actions, that is, information that directs the administrator in the right direction. There are other types of traffic, they are:
Referral traffic;
Direct traffic;
Social traffic;
Email marketing traffic.
Now that you know what digital traffic is, you should know that there is no magic formula. If your company's goal is to stand out in the market, the road ahead is long and arduous, and in the first step you must seek quality information to adopt the best techniques and strategies for your website.
Sirius Method
Many people intend to use or already use social media professionally. However, many of these digital entrepreneurs do not achieve the expected results, even when posting frequently on Instagram and Facebook, or publishing videos on YouTube. Is this your case? Then the Sirius Method was made for you. With it, you will:
Create content that generates quick results and an immediate perception of authority;
Post the right content, at the right time and at the right frequency;
Gain recognition, visibility, followers and a million-dollar online business.
With the Sirius Method, you will have access to exclusive live sessions, where your project can be analyzed live; a monitoring group, which includes the creator of the method, Bruno Ávila from Ser Notável, and other notable figures; and you will also receive all updates for a year. To have access to these resources and also learn about successful cases and success stories of the Sirius Method, visit the website and sign up for the VIP list to learn even more about digital traffic!