Measuring pages per session as one of the KPI indicators

[shuklarani621]

Managing a series of KPIs is essential to evaluate our SEO actions and prepare future positioning tactics. Pages per session are a reliable indicator that tells us how much interest your website has in the eyes of the public. Knowing the pages per session will also help us generate an optimal internal link structure.

What are pages per session?
What we call pages per session is the number of pages that a user visits on our website.

Typically, an organic visitor visits a single page, this user performs a search, arrives at our website, consults the page proposed by Google and leaves the page. If we manage to offer alternative content, or other interesting content, we will be increasing the number of pages visited by our users.

Pages per session and internal linking
Internal links are part of the link building strategy, which is why skype database highly values ​​a well-worked internal link structure.

If you know the most visited pages on your website and the paths that users take on your website, you can link related pages, improving your page-per-session rates.

Evaluate the pages your users visit and draw conclusions about internal pages that frequently lead to other pages.

Google's algorithm and pages per session
Google's approach is to improve the user experience in all its forms. If Google perceives that your users browse through several of your pages each time they visit, it perceives that the overall content of your website is interesting, and therefore, your positions in the SERPs will be better.

The importance of working with KPIs
KPI stands for Key Performance Indicator, and is the statistics we use to quantify the status of our website.

For SEO, they are essential. Both Google and other platforms allow us to use all kinds of tools, with which we can measure in detail our trajectory in organic SEO, and of course, also our SEM campaigns.

These measurements show us the process we have followed when positioning ourselves, but they are also very helpful when it comes to detecting errors, reinforcing correct decisions and establishing future strategies.

The number of pages visited per session is just one of the pieces of information we can learn about user behavior on our website. If we evaluate at least a dozen indicators, we will get a fairly accurate picture of the status of our SEO actions.

[yadaysrdone]

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