How to recover abandoned carts from your fashion eCommerce

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Recovering abandoned shopping carts left by customers before making the payment is the challenge for many fashion eCommerce stores . This is a fact that worries many merchants with an online store. And it is not for nothing:

In August 2019, the average cart abandonment rate in non-specialized eCommerce crypto email database list stores in Spain was around 91% and 60% in specialized eCommerce stores.
Data from Ve Global .

This data confirms what we already suspected: Fashion eCommerce stores lose a lot of sales due to abandoned shopping carts , that is, buyers who for some reason left the cart they had filled with one of our products at some point during the purchase. Therefore, recovering these abandoned shopping carts from a fashion eCommerce store is a priority .



Why are so many strollers abandoned?
But why are so many shopping carts abandoned in fashion eCommerce stores? We can divide users who abandon their shopping carts into three large groups:

First of all, we will find a group of buyers who are in a search or discovery phase of the Buyer Journey . This means that this group of buyers is only researching and has not yet decided to make the purchase. Often we can have little impact on these buyers. If they like our product, they will stay.

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