Offline Marketing: traditional but effective.

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Although at BizMarketing we are experts in Inbound Marketing and Digital Marketing, we never underestimate the great importance of Offline Marketing, especially as a lead capture technique for an industrial company . Trade fairs are one of the great opportunities for industrial companies to make themselves known.

It is very important that offline marketing is coordinated with online morocco consumer email list marketing. If we capture offline leads, we must be able to enter them into an online CRM so that, after the fair, we can continue working with these leads in the Digital Marketing department. Some of the subsequent actions that can be carried out will be email marketing or content marketing.

To combine Offline and Online Marketing, you can count on the help of HubSpot CRM, which will help you keep track of your leads as well as your Inbound Marketing actions.
Lead generation is not only based on attracting users to our web portal, but a very important part is that these users who arrive and are unknown voluntarily leave us information about their contact so that they become leads with whom we can work.

For this conversion we will need to use conversion tools . The most commonly used are forms, pop-ups or banners that give the user the option to leave their information. These tools should be placed in strategic places on the website. They also work much better if we offer something in exchange for the data the user gives us. We can offer exclusive content or download an ebook, a demo, etc.

Remember that a user who arrives at our website for the first time does not want to be bombarded with lots of pop-ups. We need to know how to find the right balance that allows for a good user experience on our website but that also helps us convert the maximum number of users into leads .

Guide: The benefits of applying B2B Marketing

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