How much information do you need to convey?
Posted: Mon Jan 20, 2025 8:32 am
What will determine the amount of information your sales team should pass on to your lead is understanding whether what is being done is making a simple sale or creating a need.
If we consider the fact that the potential customer is on a buying journey and discovering more about your brand, understanding what their problem is and how it can be solved, they are still at the top of the funnel.
At this stage, it is time to educate them hong kong phone numbers about their pain and how your solution could help solve it. It is not yet time to talk about sales. This is the learning and discovery phase. Teach them everything you can and everything they need to know.
Understand how many contacts you should make
When the salesperson knows how much information to pass on to a lead, they also know how many contacts to make.
For example, if the potential customer is already familiar with your solution, there is no need to waste time talking about it, just highlight its benefits and the reasons why they should do business with your salesperson and not with another competitor.
In other words, if the amount of information to pass on is reduced, the number of contacts can also decrease.
If we consider the fact that the potential customer is on a buying journey and discovering more about your brand, understanding what their problem is and how it can be solved, they are still at the top of the funnel.
At this stage, it is time to educate them hong kong phone numbers about their pain and how your solution could help solve it. It is not yet time to talk about sales. This is the learning and discovery phase. Teach them everything you can and everything they need to know.
Understand how many contacts you should make
When the salesperson knows how much information to pass on to a lead, they also know how many contacts to make.
For example, if the potential customer is already familiar with your solution, there is no need to waste time talking about it, just highlight its benefits and the reasons why they should do business with your salesperson and not with another competitor.
In other words, if the amount of information to pass on is reduced, the number of contacts can also decrease.