Developing a Dialogue Plan
Posted: Mon Jan 20, 2025 6:49 am
Creating a dialogue plan is the main stage in the strategy of telephone appeals to subscribers. It should be a carefully developed scenario, taking into account potential answers, reactions and objections of clients, which contributes to the effectiveness of the call.
The scenario is developed both for el-salvador mobile phone numbers database calls through an operator and for calling clients by a robot using an IVR menu, where the subscriber is provided with various options for action.
Key aspects in organizing calls to clients
When planning a calling strategy, it is necessary to consider: the time of the call, its quantity and the number from which the call is made. Let's consider these aspects in more detail.
When is the best time to call clients? The ideal time for this can be suggested by the client themselves. In the absence of such information, one should be guided by generally accepted recommendations.
Key aspects in organizing calls to clients
Source: shutterstock.com
For B2B (business to business) clients, the ideal time for telephone negotiations is business hours. During the day, the effectiveness of communication is distributed as follows:
from 8 to 9 - the greatest efficiency, clients have not yet become immersed in work processes and are open to negotiations;
from 9 to 17 - average activity, the day is already filled with various tasks;
from 5 to 7 pm – activity increases again, the main workload is already behind us.
For the B2C (business to consumer) sector, the best results in telephone communications are usually achieved before and after work, as well as on weekends.
Each of these recommendations is universal, but the unique characteristics of a particular case should be taken into account.
The frequency of calls to the client depends on the purpose of communication: information, sale of goods or services. In case of notification of new promotions or changes in conditions, one call is enough. When it comes to sales, the situation may vary: sometimes one call is enough to conclude a deal, sometimes it is worth giving the client the opportunity to think and provide for a follow-up call.
Marketers follow the "72-hour rule," offering customers three days to make
The scenario is developed both for el-salvador mobile phone numbers database calls through an operator and for calling clients by a robot using an IVR menu, where the subscriber is provided with various options for action.
Key aspects in organizing calls to clients
When planning a calling strategy, it is necessary to consider: the time of the call, its quantity and the number from which the call is made. Let's consider these aspects in more detail.
When is the best time to call clients? The ideal time for this can be suggested by the client themselves. In the absence of such information, one should be guided by generally accepted recommendations.
Key aspects in organizing calls to clients
Source: shutterstock.com
For B2B (business to business) clients, the ideal time for telephone negotiations is business hours. During the day, the effectiveness of communication is distributed as follows:
from 8 to 9 - the greatest efficiency, clients have not yet become immersed in work processes and are open to negotiations;
from 9 to 17 - average activity, the day is already filled with various tasks;
from 5 to 7 pm – activity increases again, the main workload is already behind us.
For the B2C (business to consumer) sector, the best results in telephone communications are usually achieved before and after work, as well as on weekends.
Each of these recommendations is universal, but the unique characteristics of a particular case should be taken into account.
The frequency of calls to the client depends on the purpose of communication: information, sale of goods or services. In case of notification of new promotions or changes in conditions, one call is enough. When it comes to sales, the situation may vary: sometimes one call is enough to conclude a deal, sometimes it is worth giving the client the opportunity to think and provide for a follow-up call.
Marketers follow the "72-hour rule," offering customers three days to make