A balance between useful but fun content

[mouakter14]

Customers don't just want to buy something on social media: they also need something extra that naturally invites them to respond favorably to the commercial proposal. So what makes the difference?


-Really interesting offers: It is not necessary to offer percentage discounts all the time. Users will appreciate being pampered in other ways. For example, offering them free samples of a new product, digital guides, a gift card redeemable on a certain date (which is also excellent for Seasonal Marketing) and any other novel idea.

-Educational content: So, a customer has already purchased the product. However, they still have unresolved questions about its use, benefit and maintenance. In this case, educational information published on social media can be much more valuable and attractive for their experience than printed instructions. How about taking advantage of the benefits estonia email list of video marketing to create tutorials on products and services


In the study published in Top Rank Blog about the 10 most important aspects of brands on social media for consumers, third place goes to “Helpful content” (78%) and fourth place to “Fun content” (72%).

Therefore, it is necessary to take advantage of these two characteristics in several ways:

-Infographics with useful data, but detailed in a humorous way. Hiring a talented cartoonist or designer for this purpose is a good idea.

-The tutorials mentioned above are excellent opportunities to help, educate and at the same time entertain the public, by doing them in a fun tone, but always with good taste.

[yadaysrdone]

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