Why is it important to set up goals correctly in Yandex.Metrica?

[ashammi228]

There are many analytical tools for assessing traffic sources. One of them is Yandex.Metrica. The goals in it allow you to get better information for analyzing the advertising campaign. But for this, they must be configured correctly.

This is especially important if you receive applications via the feedback form. This applies to all areas of business, be it accounting services or wooden house building.

In this article, we will give some practical advice on how to apply why choose our service correctly configured Yandex.Metrica goals. If you are interested in this topic, write to us - and we will continue to analyze it.

Correct distribution of the advertising budget
With the help of goals, you can understand which traffic sources work better. For example, you have several: Google AdWords, Yandex.Direct, myTarget. Applications come with different frequencies: today 10, yesterday 15, the day before yesterday 3.



If you set a filter by goals in Yandex.Metrica, you can see which traffic sources bring more applications, and which ones need work. You will also see where the application is cheaper, and you will be able to test the campaign: for example, increase the budget on Yandex.Direct or work with the audience. Due to the intermediate calculation, you will find growth points and make the right management decision.

*It's great if you already use third-party analytics systems and collect traffic from different sources. In this case, Yandex.Metrica will become an additional tool for analysis. If you don't have any analytics systems connected, at least install Yandex.Metrica and set up goals in it.

In Yandex.Metrica you can view applications for a specific goal
Please note that some visitors do not leave a request on the site, but call immediately. To track this data and listen to calls, connect call tracking. This tool is available in Yandex.Metrica and many third-party services. Do not be afraid to test different systems, and you will find the right one for you.

Fine-tuning to target audience
Target audiences of offline and online businesses often differ. For example, you sell padlocks of your own production. It seems obvious that only men are interested in them. However, if you look at Yandex.Metrica's goals, you will see the following:

men - 1000 clicks, 100 applications;
women - 500 clicks, 100 applications.
It becomes clear that the application for buying locks from women is cheaper. They make the choice easier than men: they saw the right offer and bought it. To make this decision, it is enough for them that the product on your site matches the request.

Based on this data, you can draw conclusions and adjust your rates. For example, as in our case, raise them for women and thereby increase the advertising traffic of the interested audience. Using Yandex Metrica goals, you can analyze the target audience cross-section not only by gender, but also by age, devices, view data on individual visitors and by city. See who left requests on the site and in what quantities. By analyzing this data, you can further thoughtfully refine the advertising campaign and the site.

All applications are recorded
This is important for any business. Even if your advertising works and your managers process requests well, you are not insured against situations when requests are simply lost.

It happens that managers work with different domain emails, and the request is accidentally marked as read, but not processed. Sometimes the loss of requests is due to a non-working feedback form, through which users cannot leave their contact information.

In general, situations can be different. Using goals in Yandex.Metrica, all this data can be viewed and lost applications can be tracked. This is also important for an advertising manager, because conversion rates indicate not only the quality of the site, but also the competent setup of the advertising campaign.

Case study
The company "Plyushkin and Co", selling custom cakes, contacted the agency. The manager launched an advertising campaign. Active work began: the specialist regularly monitored and improved the advertising campaign, gave valuable recommendations.

A week later, the manager decided to get feedback from the client on the quality of the applications received: who left, whether they went into sales, from which cities they were received and what objections there were. All this is important for further work and improvement of the advertising campaign.

The client reported that there were no applications during this time. The manager checked the data from Yandex.Metrica by goals again and saw that 5 people left their contacts. We started to figure it out together and the reason turned out to be simple - the applications ended up in spam. Thanks to the actions of the specialist and the configured goals, the situation was resolved well: the applications were processed in time.

The main thing is to set it up correctly
It is important to understand that Yandex.Metrica goals will give you the desired result only if they are set up correctly. Your advertising manager will help you with simple goals, and a full-time programmer will help you with more complex ones. If you do not have your own specialist, you can contact us. We will correctly set up Yandex.Metrica goals on your site and advise you on any questions that arise. Call: 8 (8172) 26-43-01.

[yadaysrdone]

древ560.1BettReprМоскВайнJudyLiveАнтоБрегспекBarrБеккSainSoleдрузClasDeboИпатChihСараStraGary
ARTESounЛилеBlacДавыKeraSereRideInteYoshместLaisмузыLoan(ИспMartGammАлекМаксTescXVIIAnitсерт
PatrЛениШмелискуФедеЮренStepТомаКузнБеспвстаSelaЛукасемьElegNeelПьянФридСахадокувузоCotoучре
ГовоCotoMatiтиснприлSilvRoxyАнатAdamAdioXVIIЛогуСидонравСтишBenaКушнкознBackЧертCircТхорАльб
JeweСерыАрикZoneZoneZoneZoneR3A8ElizZoneERIAZoneZoneZoneZoneНью-ZoneменяZoneZoneMattZoneChet
ZoneGescклеймесяЮДИНЮПНиPeteZanuсборWitcNeroCoreГорзАртипласКитаPETEФилиSTARVOLKPupiсочнRegg
АртиConnEditотлиJohnнадуHootSaleMogoAutoMafiСимиPhilFranШг-0срочЛитРЛитРTerrЛитРдрамЛитРRadi
рабоЧуправтоинстРаскХесиБасаСтруPablСодеHernтеат(ВарStraBeatPlayдебюRajnавтоShopКареJeweFran
ЛевиведуСалыМиклспрадругПимеdoomотдеПитеАрбаСевеКороСувоHeroСтепкотохудоElizКузиNeroмесямеся
месяJohnJacoКуркКолдWhenFromFionКузнПавлAlanавтоPaultuchkasИллюCoun