This would suggest that RankBrain is indeed improving

[mahmud211]

That Google is increasingly able to identify the question even when the user does not explicitly ask one. SERPs containing Related Question PAA (People Also Ask) search queries containing Related Question PAA (People Also Ask) PAA growth by search intent in 2019 Now let's break this down by search intent. The differences are striking. And also very logical... from Google's perspective, trying to best satisfy its users. Search queries with informational intent Queries with informative intent - explicit questions - have almost all PAA boxes (85%). Providing possible follow-up questions to the initial question is relatively simple, logical and useful for the user. Growth here has been small. Even in early 2019, the percentage of explicit questions triggering potential follow-up questions was very high. Logical since the question behind this type of query is the easiest to understand, and always has been.

This percentage is likely to grow a bit further throughout 2020 as RankBrain continues to improve, but it is probably approaching its ceiling. Mobile and desktop started out, and remain, very evenly matched here. SERPs with Informational intent containing People Also Ask Search queries with Informational Intent containing Related Question PAA Search queries with purchase intent With queries that have purchase intent, the “hidden question” is pretty obvious, as are the potential next steps. Presence started the year below that of informational queries, but has now recovered, also standing at around 85%. This percentage is likely to costa rica email list grow a bit further throughout 2020 as RankBrain continues to improve, but it is also likely approaching its ceiling. It's interesting to note that a year ago desktop was far behind mobile.

But it has largely caught up by early 2020. SERPs with Purchase intent containing PAA Search queries with Purchase intent containing Related Question PAA Search queries with geographic intent With a geographic intent query, the implied question is less obvious than with information and purchase, but geographic context is still an important clue—especially on mobile. Interestingly, PAA presence on desktop increased significantly in early 2019 (up to 15%), and then overtook mobile over the course of the year. This suggests that Google is now very local-focused, even when the user is not on the move. SERPS with Geo intent containing PAA Search queries with Geo Intent containing Related Question PAA Graph Search queries with other (or no) intent This was the majority of the data we tracked (69% of 5 million ), so it's no surprise: the numbers are parallel to the overall numbers.

[yadaysrdone]

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