Make sure all elements of your site are functional
Posted: Mon Jan 20, 2025 4:59 am
Sometimes, just one detail out of place can significantly decrease conversions. Consider, one at a time, all the elements that make up your site and evaluate whether improvements can be made. Here are some suggestions:
Call to action (CTA)
A call to action (CTA) is an image or short text that invites visitors, leads, and bahrain consumer mobile number list customers to take a specific action. It usually comes in the form of a button, and can be placed on a website but also in an ebook, blog post, or email.
To be effective, a CTA must have very specific characteristics:
- it must have a contrasting color compared to the palette used for the site layout, so that it stands out from the rest;
- similarly, the shape of the button (rounded, squared...) must be chosen carefully to make the CTA stand out;
- its text must be legible and concise, written in the right font. It is good practice to include a verb that urges action and that can create a sense of urgency (“Download...”, “Try...”, “Sign up...”);
- it must be placed in a highly visible spot. One of the most common positions (and also one of the most effective) is “ above the fold” , an expression used to indicate that part of the web page that is visible on the screen without having to scroll down with the cursor.
Call to action (CTA)
A call to action (CTA) is an image or short text that invites visitors, leads, and bahrain consumer mobile number list customers to take a specific action. It usually comes in the form of a button, and can be placed on a website but also in an ebook, blog post, or email.
To be effective, a CTA must have very specific characteristics:
- it must have a contrasting color compared to the palette used for the site layout, so that it stands out from the rest;
- similarly, the shape of the button (rounded, squared...) must be chosen carefully to make the CTA stand out;
- its text must be legible and concise, written in the right font. It is good practice to include a verb that urges action and that can create a sense of urgency (“Download...”, “Try...”, “Sign up...”);
- it must be placed in a highly visible spot. One of the most common positions (and also one of the most effective) is “ above the fold” , an expression used to indicate that part of the web page that is visible on the screen without having to scroll down with the cursor.