Set up rank tracking correctly
Posted: Mon Jan 20, 2025 4:53 am
To set up your position tracking strategy
Identify your top SEO competitors. Using a keyword research tool , enter keywords weight loss email list for your industry. You will see a complete list of competitors based on your keywords.
Choose a tracking tool. Look for one that allows you to track factors such as keywords and competitor rankings, organic traffic, backlink profile, domain score, on-page optimization strategies, content strategies, and engagement levels.
Track your rankings and your competitors' rankings side-by-side. If you're trying to compete for the same keyword as your competitor, look at where their web pages rank in the SERPs compared to yours.
Analyze the results. Take a close look at the data to determine how your competitors' pages are performing.
Take action. Look at what works for your competitors and implement their strategies into your SEO plan. Of course, don’t copy everything they do, but apply the fundamentals. You can even go further by increasing the length of your content or going deeper into topics with how-to guides and eBooks.
Example of rank tracker tool
Source: Image source
#3. Choosing the right keywords
Not sure which keywords to watch out for? Check them out:
Brand Keywords
Check to see if your competitors are successfully using and ranking for search terms that include your brand or product names. Have they created a comparison post discussing the pros and cons of their product versus yours?
How about a product comparison page that shows a comparison of different products in your industry, including yours and theirs?
Here's a simple example of a ClickUp blog post that mentions their brand and their main competitor on Monday:
blog post by ClickUp that mentions their brand and their top competitor Monday
Source: Image source
Purchase Intent Keywords
To increase conversions and sales, target keywords that indicate high purchase intent. Check how competitors rank for these specific search intent terms .
Here are some examples of keywords with purchase intent across various industries.
E-commerce:
Buy online
Discount code for
Free shipping
Order now
Buy online
Travel:
Book a flight to [Destination]
Best hotel deals in [City]
Discounted tour packages in [Destination]
Estate:
Houses for sale in [City]
Buy apartment [Location]
Real estate agents near me
Keywords for high-converting pages or posts
Do you have any posts or web pages that convert much more than others? These pages are likely getting a lot of traffic due to popular and highly relevant keywords.
That means your competitors might be ranking well for those keywords, too. Enter these keywords into your rank tracking tool to analyze your competitors' position in the SERPs and find out why they're ranking so well.
Identify your top SEO competitors. Using a keyword research tool , enter keywords weight loss email list for your industry. You will see a complete list of competitors based on your keywords.
Choose a tracking tool. Look for one that allows you to track factors such as keywords and competitor rankings, organic traffic, backlink profile, domain score, on-page optimization strategies, content strategies, and engagement levels.
Track your rankings and your competitors' rankings side-by-side. If you're trying to compete for the same keyword as your competitor, look at where their web pages rank in the SERPs compared to yours.
Analyze the results. Take a close look at the data to determine how your competitors' pages are performing.
Take action. Look at what works for your competitors and implement their strategies into your SEO plan. Of course, don’t copy everything they do, but apply the fundamentals. You can even go further by increasing the length of your content or going deeper into topics with how-to guides and eBooks.
Example of rank tracker tool
Source: Image source
#3. Choosing the right keywords
Not sure which keywords to watch out for? Check them out:
Brand Keywords
Check to see if your competitors are successfully using and ranking for search terms that include your brand or product names. Have they created a comparison post discussing the pros and cons of their product versus yours?
How about a product comparison page that shows a comparison of different products in your industry, including yours and theirs?
Here's a simple example of a ClickUp blog post that mentions their brand and their main competitor on Monday:
blog post by ClickUp that mentions their brand and their top competitor Monday
Source: Image source
Purchase Intent Keywords
To increase conversions and sales, target keywords that indicate high purchase intent. Check how competitors rank for these specific search intent terms .
Here are some examples of keywords with purchase intent across various industries.
E-commerce:
Buy online
Discount code for
Free shipping
Order now
Buy online
Travel:
Book a flight to [Destination]
Best hotel deals in [City]
Discounted tour packages in [Destination]
Estate:
Houses for sale in [City]
Buy apartment [Location]
Real estate agents near me
Keywords for high-converting pages or posts
Do you have any posts or web pages that convert much more than others? These pages are likely getting a lot of traffic due to popular and highly relevant keywords.
That means your competitors might be ranking well for those keywords, too. Enter these keywords into your rank tracking tool to analyze your competitors' position in the SERPs and find out why they're ranking so well.