What is B2B e-commerce?

[jisansorkar12]

When we talk about B2B ecommerce, we are referring to the exchange of goods between two companies over the Internet. This exchange must be carried out through a platform designed to support these transactions and all the elements that are part of it: an online store.

In this article you will find everything related to B2B ecommerce, its benefits, how it differs from B2C, how to implement an ecommerce channel for the B2B model, examples of implementations and more.

Benefits of B2B e-commerce
1.1. Increased productivity of your sellers
It is often thought (mistakenly) that an e-commerce will replace the work of your business's 99 acres database salespeople; however, the reality is different.

When digitalizing your business' sales, communication with customers is essential and your salespeople will be a key part of this deployment. It will be up to them to be able to communicate the new sales channel and they will be able to focus much more on sales than on the operations that this requires.

So how do I increase my salespeople’s productivity with an online store? It’s simple. B2B salespeople spend an average of 1/3 of their day collecting orders and answering customer queries, among other activities.

With an online store, your customers will be able to access all the information related to your products, as well as place their orders directly on the store. This greatly reduces the time your salespeople spend on these operations.

1.2. Simple, fast and personalized purchasing processes
One of the biggest fears when digitizing B2B sales is that customers find it very complex to make purchases ; however, we must not overlook something fundamental: a business manager is, at home, a B2C buyer.

This means that it is very likely that the purchasing decision makers of the companies you serve have already made online purchases before. The transfer is not complex.

A really important point is that the platform you use has simple and fast purchasing processes , and that it can also be customized to properly meet the needs of your business.

The good news is that B2B platforms already have all this knowledge , and you can implement your store without fear of the process being complex for your customers.

You might be interested in: 8 benefits of B2B ecommerce
1.3. Self-management of your clients
Your customers will no longer have to wait for service during sales hours, as they will have the power to self-manage and resolve their most important queries through your online store.

They will be able to generate their own orders 24/7, manage them and track their orders, without having to call or contact your sales agents every time to inform them about the status of their order.

So if for some reason, one of your customers wants to place an order at 12 at night while you are resting, with a B2B ecommerce they can do it quickly, easily and without waking anyone up!

1.4. Customer and order management in one place
Forget about receiving orders by mail, phone or messenger, because by having an e-commerce, all your orders can be processed in the same channel. In which you will find all the information about your customers such as their purchase history, most purchased products, among others.

In addition, if you purchase the Riqra service for your online store, you will have access to an Administrative Panel from which you can manage everything related to your new sales channel. That is, you will be able to manage your product catalog, customer lists, prices, inventories, notifications, even your graphic line from a single place and with multiple accesses for you and your team.

1.5. Increase your sales
With an online store you can focus your salespeople on new markets while receiving orders from your B2B customers through your sales platform. You can also position your products on the Internet with digital marketing tools, in order to reach new customers through search engines like Google.

Remember that not all SaaS platforms have the features we mentioned available , as many are focused on B2C operations. There are platforms specialized in creating online stores with the necessary features to support B2B transactions, from different industries and with different complexity, so it is up to you to choose the best platform for your business requirements.

[yadaysrdone]

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