How to stay visible on the internet during the summer?
Posted: Wed Dec 04, 2024 9:46 am
The summer vacation period can sometimes put a damper on your sales and visibility. Here are some techniques to stay visible and sell during the summer.
We often hear that in the summer, there is no point in prospecting or communicating, since everyone is on vacation. That said, it is important to keep in mind that the world does not stop turning when we go on vacation. What is more, few professionals take two full months of vacation, and this means that, even if activity is sometimes slowed down in certain sectors, there are still just as many opportunities to develop your sales. Here are our tips for staying visible and active during the summer .
Relying on “content marketing” to bring value to your customer
No matter the time of year, customers are hungry for content and information azerbaijan telemarketing data that would allow them to learn and better understand how to adapt to the constantly evolving uses in the business world. As such, positioning yourself in an exchange that always generates value for your customer or contact is a marketing technique that will allow you to score big points in the short and long term. In your opinion, what does a customer prefer? Being contacted every month by a salesperson who asks if there is work for them, or being contacted by a salesperson capable of offering them conferences, market studies, and solutions that may interest them and build a relationship that goes beyond the purely financial framework? Business practices have evolved towards this latter approach, which is called "content marketing" . In other words, a permanent exchange with the customer, which requires you to be able to provide value to your customer each time you are in contact with them. By relying on this approach, you will be able to maintain a regular connection with your customer, even when you are on the beach sipping a drink.
Prepare content made to stay visible in the summer
It is true that the pace of summer can be a little slower in some sectors of activity. This does not necessarily apply to ice cream sellers, but that is not the point. What we mean is that the summer period is an opportunity to adopt a lighter, more original, or at least adapted approach in terms of communication. You can use all communication formats: social networks, newsletters, web writing , all types of content have their uses. It is even more relevant to do what is called "content recycling": if you create a web article on a specific theme, you can readapt it, split it up to transform it into several publications for social networks, or rewrite it so that its format is adapted to a newsletter. Content strategy is a subject on which the Connecto Agency can help and support you so that you get the most out of your communication during the summer.
Default
It is also advisable to anticipate this marketing part. Imagine that a toy retailer prepares its Christmas communication on December 15th… It is a little too late, indeed. It therefore requires a little anticipation so that your customer can take advantage of it at the best time and get the most out of it.
We often hear that in the summer, there is no point in prospecting or communicating, since everyone is on vacation. That said, it is important to keep in mind that the world does not stop turning when we go on vacation. What is more, few professionals take two full months of vacation, and this means that, even if activity is sometimes slowed down in certain sectors, there are still just as many opportunities to develop your sales. Here are our tips for staying visible and active during the summer .
Relying on “content marketing” to bring value to your customer
No matter the time of year, customers are hungry for content and information azerbaijan telemarketing data that would allow them to learn and better understand how to adapt to the constantly evolving uses in the business world. As such, positioning yourself in an exchange that always generates value for your customer or contact is a marketing technique that will allow you to score big points in the short and long term. In your opinion, what does a customer prefer? Being contacted every month by a salesperson who asks if there is work for them, or being contacted by a salesperson capable of offering them conferences, market studies, and solutions that may interest them and build a relationship that goes beyond the purely financial framework? Business practices have evolved towards this latter approach, which is called "content marketing" . In other words, a permanent exchange with the customer, which requires you to be able to provide value to your customer each time you are in contact with them. By relying on this approach, you will be able to maintain a regular connection with your customer, even when you are on the beach sipping a drink.
Prepare content made to stay visible in the summer
It is true that the pace of summer can be a little slower in some sectors of activity. This does not necessarily apply to ice cream sellers, but that is not the point. What we mean is that the summer period is an opportunity to adopt a lighter, more original, or at least adapted approach in terms of communication. You can use all communication formats: social networks, newsletters, web writing , all types of content have their uses. It is even more relevant to do what is called "content recycling": if you create a web article on a specific theme, you can readapt it, split it up to transform it into several publications for social networks, or rewrite it so that its format is adapted to a newsletter. Content strategy is a subject on which the Connecto Agency can help and support you so that you get the most out of your communication during the summer.
Default
It is also advisable to anticipate this marketing part. Imagine that a toy retailer prepares its Christmas communication on December 15th… It is a little too late, indeed. It therefore requires a little anticipation so that your customer can take advantage of it at the best time and get the most out of it.