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Posted: Mon Jan 20, 2025 4:33 am
The first step to discovering your audience's preferred channels is to analyze your best customers, that is, those who buy most frequently, who generate the most profitability, among other aspects.
The main objective of the acquisition channel is to reach more customers of this type, so the second step is to identify the common characteristics of this group.
Now, you know the demographic, geographic and consumption characteristics of your ideal customer profile, factors that are extremely relevant for choosing the channel.
For example, there are differences in ivory coast phone numbers channel preferences between younger and older audiences. The location of the audience, whether or not they are in your region, can influence the choice of an offline or online channel.
Finally, the third step is to check how these customers found your business and which communication tools they consider most effective. Among the answers, the channels that work for your brand will certainly appear.
Next, the company's resource availability must be assessed, as demand varies greatly from one channel to another.
Starting with the budget, it is essential to define how much the company is willing to invest in acquisition methods.
A physical store, for example, already has higher monthly costs to maintain, while online channels can operate on tight budgets.
In addition to financial resources, time and energy must also be taken into account. After all, there is no point in investing in a good channel that requires more attention than your team can handle.
The main objective of the acquisition channel is to reach more customers of this type, so the second step is to identify the common characteristics of this group.
Now, you know the demographic, geographic and consumption characteristics of your ideal customer profile, factors that are extremely relevant for choosing the channel.
For example, there are differences in ivory coast phone numbers channel preferences between younger and older audiences. The location of the audience, whether or not they are in your region, can influence the choice of an offline or online channel.
Finally, the third step is to check how these customers found your business and which communication tools they consider most effective. Among the answers, the channels that work for your brand will certainly appear.
Next, the company's resource availability must be assessed, as demand varies greatly from one channel to another.
Starting with the budget, it is essential to define how much the company is willing to invest in acquisition methods.
A physical store, for example, already has higher monthly costs to maintain, while online channels can operate on tight budgets.
In addition to financial resources, time and energy must also be taken into account. After all, there is no point in investing in a good channel that requires more attention than your team can handle.