How to choose your Email Marketing tool
Posted: Mon Jan 20, 2025 3:53 am
There are many email marketing tools , but which one is the most suitable for your company?
There are certain factors to take into account when finding the perfect email marketing tool.
We have already done this research and in this section we will tell you which one we use at Connext, as it is the most complete on the market for marketing and sales teams . We will also tell at&t email database you which are our favorite features.
We will start by listing some of the features to consider when hiring your next email marketing tool:
Intuitive interface and easy usability
When choosing your email marketing tool, pay attention to its usability. Make sure your Marketing and Sales teams can use the software without having to rely on an IT department to set it up – you’ll save time and money!
Check if it has responsive email templates so you can easily create your campaigns for both desktop and mobile by dragging and dropping text and image elements.
Segmentation and personalization features
Segmenting your database will be important to create a unique and personalized experience. If your email marketing tool has segmentation features, you can send valuable content based on specific characteristics of your buyer persona. This is very useful for ABM campaigns , where we send highly personalized and segmented emails to key accounts.
There are certain factors to take into account when finding the perfect email marketing tool.
We have already done this research and in this section we will tell you which one we use at Connext, as it is the most complete on the market for marketing and sales teams . We will also tell at&t email database you which are our favorite features.
We will start by listing some of the features to consider when hiring your next email marketing tool:
Intuitive interface and easy usability
When choosing your email marketing tool, pay attention to its usability. Make sure your Marketing and Sales teams can use the software without having to rely on an IT department to set it up – you’ll save time and money!
Check if it has responsive email templates so you can easily create your campaigns for both desktop and mobile by dragging and dropping text and image elements.
Segmentation and personalization features
Segmenting your database will be important to create a unique and personalized experience. If your email marketing tool has segmentation features, you can send valuable content based on specific characteristics of your buyer persona. This is very useful for ABM campaigns , where we send highly personalized and segmented emails to key accounts.