Business to customer - b2c - what is it, what are its goals
Posted: Wed Dec 04, 2024 9:40 am
B2C (Business to Customer) is a model of relationships between companies and individual customers .
The most important goal of B2C, apart from acquiring new customers and sales, is to create relationships with current customers, which, as we know, is 5 times cheaper than acquiring a new customer.
Another model, in which relationships concern only companies, is called B2B (Business to Business).
In the case of e-business, B2C applies to sales in channels such as:
online stores
MLM (Multilevel Marketing) – multi-level sales
online auctions
online commissions
sale of services in retail form, e.g. ticket reservations, accommodation.
Business 2 Customer
B2C Goals
The main B2C tasks revolve around:
acquiring a customer, therefore the content and appearance of the website should attract attention
ensuring a user-friendly interface
creating a point of sale of the company's goods in virtual reality.
Special software is used to present the company's offer catalog and browse it to make the customer interested in buying the product. The catalog will attract the customer yemen b2b leads if it is interestingly designed, and the descriptions of the goods included in it are reliable, professional, encouraging reading and buying.
B2C portals created for commercial purposes are primarily engaged in receiving orders from potential customers.
Full B2C functionality is provided by:
the ability to calculate indirect costs, discounts, rebates and transport financing
methods of collecting and sharing information that facilitates the correct registration of orders, as well as the updating of payments and invoices
integration with computer systems
transaction server.
Business to Customer Levels
B2C is applicable to various forms of business activity, and introducing the offer to the market can be started at any level: from a simple-to-use website to a multifunctional online transaction system, as well as participation in electronic exchanges.
A standard and undeveloped form of a B2C portal may have an offer of goods and a function for placing and completing an order via various devices, e.g. telephone, e-mail. The system may be supplemented with functions for the customer to make a purchase and make an online payment independently.
Additionally, you can offer the customer direct assistance when placing an order, which involves providing them with quick answers to any questions or concerns they may have regarding the transaction.
The higher level of e-commerce on the Internet is characterized by the possibility of constructing an individual network with the customer, which is created on the basis of discounts offered to him on the number of products purchased and the creation of appropriate portals tailored to the requirements of the individual consumer.
Customer Relations
B2C business is primarily about maintaining permanent relationships with the customer , because acquiring a new one is five times more expensive . This is due to the growing competition on the web, which allows potential customers to quickly and easily find their own offer. That is why companies operating on the web take care of maintaining permanent relationships with the consumer. To achieve this, they create loyalty programs, consumer clubs, and sometimes even programs that absorb the consumer to prepare new projects. Some companies implement a specialized customer relationship management system, i.e. CRM , to improve customer relationships .
MLM – network marketing
Multi-level marketing, abbreviated as MLM (multi-level marketing), also popularly known as network marketing, refers to the marketing activities and strategies of an enterprise and the functioning of its associates who remain in independent relationships.
MLM is a branch of direct selling that deals with directing the offer directly to the individual customer. The seller presents and advertises the product in person, usually in the consumer's home, at work or in another place other than permanent retail sales places, i.e. stores. Network marketing allows sellers to create their own networks of associates who generate income for him, mainly from commission on turnover.
Online auctions
Internet auctions are also called electronic auctions or e-auctions (electronic action, e-auction). E-auctions are conducted via an Internet auction portal. As in any case of trade, the seller wants to sell the product or service at the highest possible price, and the buyer, in turn, wants to buy it at the lowest possible price. Additionally, the Internet allows you to participate in an auction from anywhere.
The most important goal of B2C, apart from acquiring new customers and sales, is to create relationships with current customers, which, as we know, is 5 times cheaper than acquiring a new customer.
Another model, in which relationships concern only companies, is called B2B (Business to Business).
In the case of e-business, B2C applies to sales in channels such as:
online stores
MLM (Multilevel Marketing) – multi-level sales
online auctions
online commissions
sale of services in retail form, e.g. ticket reservations, accommodation.
Business 2 Customer
B2C Goals
The main B2C tasks revolve around:
acquiring a customer, therefore the content and appearance of the website should attract attention
ensuring a user-friendly interface
creating a point of sale of the company's goods in virtual reality.
Special software is used to present the company's offer catalog and browse it to make the customer interested in buying the product. The catalog will attract the customer yemen b2b leads if it is interestingly designed, and the descriptions of the goods included in it are reliable, professional, encouraging reading and buying.
B2C portals created for commercial purposes are primarily engaged in receiving orders from potential customers.
Full B2C functionality is provided by:
the ability to calculate indirect costs, discounts, rebates and transport financing
methods of collecting and sharing information that facilitates the correct registration of orders, as well as the updating of payments and invoices
integration with computer systems
transaction server.
Business to Customer Levels
B2C is applicable to various forms of business activity, and introducing the offer to the market can be started at any level: from a simple-to-use website to a multifunctional online transaction system, as well as participation in electronic exchanges.
A standard and undeveloped form of a B2C portal may have an offer of goods and a function for placing and completing an order via various devices, e.g. telephone, e-mail. The system may be supplemented with functions for the customer to make a purchase and make an online payment independently.
Additionally, you can offer the customer direct assistance when placing an order, which involves providing them with quick answers to any questions or concerns they may have regarding the transaction.
The higher level of e-commerce on the Internet is characterized by the possibility of constructing an individual network with the customer, which is created on the basis of discounts offered to him on the number of products purchased and the creation of appropriate portals tailored to the requirements of the individual consumer.
Customer Relations
B2C business is primarily about maintaining permanent relationships with the customer , because acquiring a new one is five times more expensive . This is due to the growing competition on the web, which allows potential customers to quickly and easily find their own offer. That is why companies operating on the web take care of maintaining permanent relationships with the consumer. To achieve this, they create loyalty programs, consumer clubs, and sometimes even programs that absorb the consumer to prepare new projects. Some companies implement a specialized customer relationship management system, i.e. CRM , to improve customer relationships .
MLM – network marketing
Multi-level marketing, abbreviated as MLM (multi-level marketing), also popularly known as network marketing, refers to the marketing activities and strategies of an enterprise and the functioning of its associates who remain in independent relationships.
MLM is a branch of direct selling that deals with directing the offer directly to the individual customer. The seller presents and advertises the product in person, usually in the consumer's home, at work or in another place other than permanent retail sales places, i.e. stores. Network marketing allows sellers to create their own networks of associates who generate income for him, mainly from commission on turnover.
Online auctions
Internet auctions are also called electronic auctions or e-auctions (electronic action, e-auction). E-auctions are conducted via an Internet auction portal. As in any case of trade, the seller wants to sell the product or service at the highest possible price, and the buyer, in turn, wants to buy it at the lowest possible price. Additionally, the Internet allows you to participate in an auction from anywhere.