Further reading: 5 Best Email Subject Line Testers for Better Open Rates
Posted: Wed Dec 04, 2024 9:37 am
Marketing automation for retail: 12 use cases
1. Welcome series for new customers
Objective: Make a positive first impression and introduce your brand’s value.
A welcome series automation is the perfect way to start a relationship with new customers. When someone signs up for your email list, they should receive automated messages introducing them to your brand’s story, values, and best-selling products.
This initial sequence might include a personalized welcome message, an introduction to popular products, and a special offer on their first purchase.
Example: An online clothing store greets new customers with a welcome series, introducing them to popular product categories, style guides, and a first-purchase discount to encourage engagement.
Trigger: Customer orders a Vietnamese recipe book online.
Step 1: Send a “You might also like” email with recommendations: other recipe books covering different cuisines or Vietnamese travel and language books.
Step 2: If the contact clicks through any product suggestions from the previous email, wait 2 days and send a small discount on the genre they are interested in.
Source
Impact: Boosts sales by promoting items relevant to individual customers, enhancing their shopping experience.
Further reading:
15 Unique Black Friday Marketing Strategies to Beat the Competition
140 Holiday and Christmas Email Subject Lines for Higher Open Rates
9. Reactivation campaigns for dormant customers
Objective: Re-engage inactive customers.
Some customers may disengage over time. A reactivation Chinese Overseas Africa Phone Number Data campaign targets these customers, offering them incentives to reconnect with your brand. This could be a discount, exclusive content, or a personalized message encouraging them to return.
Example: A gourmet food e-commerce site retargets customers who haven’t purchased in six months, offering an exclusive discount on their next order.
Conclusion
Marketing automation in retail is a game-changer, streamlining your marketing campaigns and making every interaction more meaningful. From welcome emails to abandoned cart recovery and loyalty programs, these 12 essential workflows enable personalized, consistent communication that enhances customer satisfaction and drives long-term loyalty.
With Brevo’s powerful CRM and marketing automation tools, you can bring these scenarios to life effortlessly—helping your brand grow sustainably while building deeper, more rewarding relationships with your customers.Why search for Keap alternatives
Let’s take a look at the limitations Keap users have highlighted:
Unreliable payment features: “We've had problems such as repeat charges and multiple recurring payments that have resulted in losing many clients.”
High costs and no free plan: “You pay a much higher price than with many alternatives that offer nearly the same features for marketing.”
Confusing UI and steep learning curve: “I think the UI and UX are very lacking. It is built by technicians that understand how it works with the assumption that the user will be able to easily navigate and understand it. It is absolutely not intuitive.”
Mediocre customer support: “Although the chat support is a great feature, the respondents seem to only have base knowledge of their software.”
Occasional glitches: “Glitches, painfully slow access, data not saving, searches not giving accurate results, mobile app issues, voicemail issues, texting problems, support taking forever to resolve problems if they even address them at all!”
*All quotes are part of public reviews of Keap on G2.
1. Welcome series for new customers
Objective: Make a positive first impression and introduce your brand’s value.
A welcome series automation is the perfect way to start a relationship with new customers. When someone signs up for your email list, they should receive automated messages introducing them to your brand’s story, values, and best-selling products.
This initial sequence might include a personalized welcome message, an introduction to popular products, and a special offer on their first purchase.
Example: An online clothing store greets new customers with a welcome series, introducing them to popular product categories, style guides, and a first-purchase discount to encourage engagement.
Trigger: Customer orders a Vietnamese recipe book online.
Step 1: Send a “You might also like” email with recommendations: other recipe books covering different cuisines or Vietnamese travel and language books.
Step 2: If the contact clicks through any product suggestions from the previous email, wait 2 days and send a small discount on the genre they are interested in.
Source
Impact: Boosts sales by promoting items relevant to individual customers, enhancing their shopping experience.
Further reading:
15 Unique Black Friday Marketing Strategies to Beat the Competition
140 Holiday and Christmas Email Subject Lines for Higher Open Rates
9. Reactivation campaigns for dormant customers
Objective: Re-engage inactive customers.
Some customers may disengage over time. A reactivation Chinese Overseas Africa Phone Number Data campaign targets these customers, offering them incentives to reconnect with your brand. This could be a discount, exclusive content, or a personalized message encouraging them to return.
Example: A gourmet food e-commerce site retargets customers who haven’t purchased in six months, offering an exclusive discount on their next order.
Conclusion
Marketing automation in retail is a game-changer, streamlining your marketing campaigns and making every interaction more meaningful. From welcome emails to abandoned cart recovery and loyalty programs, these 12 essential workflows enable personalized, consistent communication that enhances customer satisfaction and drives long-term loyalty.
With Brevo’s powerful CRM and marketing automation tools, you can bring these scenarios to life effortlessly—helping your brand grow sustainably while building deeper, more rewarding relationships with your customers.Why search for Keap alternatives
Let’s take a look at the limitations Keap users have highlighted:
Unreliable payment features: “We've had problems such as repeat charges and multiple recurring payments that have resulted in losing many clients.”
High costs and no free plan: “You pay a much higher price than with many alternatives that offer nearly the same features for marketing.”
Confusing UI and steep learning curve: “I think the UI and UX are very lacking. It is built by technicians that understand how it works with the assumption that the user will be able to easily navigate and understand it. It is absolutely not intuitive.”
Mediocre customer support: “Although the chat support is a great feature, the respondents seem to only have base knowledge of their software.”
Occasional glitches: “Glitches, painfully slow access, data not saving, searches not giving accurate results, mobile app issues, voicemail issues, texting problems, support taking forever to resolve problems if they even address them at all!”
*All quotes are part of public reviews of Keap on G2.