Well, no! A post published on a blog is just the beginning of the work, because the mere fact of publishing content on a blog will not guarantee us thousands of visits. You have to try hard for that. Such a post must be well promoted, and it is best to do it using social media. So after publishing a post on a blog, it is time for Facebook, LinkedIn, Twitter or Instagram...
Blog content - even the best - needs to be promoted
Where to promote our content
Facebook - everyone is there, so you and your company must be there too. Facebook was created 13 years ago and was supposed to be just a social networking site - today we know vietnam b2b leads that this did not happen. Currently, Facebook is a media conglomerate, something more than a social networking site. It is an information platform, e-commerce or a portal verifying the potential of various business projects. In short, Facebook is a powerful marketing tool that can be used by both large and small companies . When creating content on your blog, remember to promote it on Facebook. We can do this through our profile and paid advertising.
Twitter - is a very professional social tool. In fact, it allows us to publish only short messages (140 characters), but this is enough to inform about a new post on our blog. Twitter is a platform where you can establish valuable contacts, unlike Facebook where everyone is there, here the majority are those who have something valuable to say. Twitter is used by so-called influencers, people who stand out in society and often set directions in their environment , which the rest follow. It is worth having such people in your contacts, if only because when they share something, there is a high probability that their friends will see it.
Instagram - is a great tool for building engagement around our brand. With its help, we can show the human face of our company in a great way, but not only that. Instagram can also be our portfolio, through which we can share our work. It is therefore a great promotional tool for graphic designers or photographers. Stores can also use Instagram and create an e-site to promote products. We can promote literally anything with Instagram, but remember to be discreet and not force anything on people.
Pinterest - the company introduces itself briefly: "Pinterest is the world's catalog of ideas ". We will find a huge amount of ideas there, which we can save and share with friends. Pinterest also allows you to create your own content called pins on the site. These can be various things, from recipes for dinner, advice for parents or camera settings to choose to obtain the correct exposure of the night sky. These can be links leading to our blog or to our YouTube channel.
Snapchat - this tool should definitely be of interest to those who direct their content to young people from generation Z. Due to its form, Snapchat is extremely popular among this age group. The application allows you to create short video or text messages (1-10 s) that can be sent to selected people. Messages disappear after they are read. Another Snapchat function is the so-called "My Story", which is accessible to people who follow us - the published material disappears after 24 hours. The application is therefore a great tool for reporting on various types of events, for example .
LinkedIn - If Snapchat is a tool for generation Z, then LinkedIn is a tool for generation X. LinkedIn is the world's largest network of specialists . An environment where professionals look for work, exchange information and recommend each other. On this platform, we can establish very useful contacts, but also effectively promote our own activities and content.
Google + - the portal was Google's response to the growing importance of social networking sites in the virtual world. It's hard to say whether the portal was as successful as it was supposed to be, but considering the company's background, this application is worth considering in the context of promoting our content.
Slide Share - a tool belonging to LinkedIn, in which we can promote our content using slides. Portal users can comment on them, like them, share them and also download them.
Issuu - is a platform for sharing publications in PDF format. Here you will find a lot of items from short guides to extensive magazines, often the most famous titles from various categories such as Elle, Bazaar, Amateur Photographer, Digital Camera, Forbes, New Yorker, Mens Health or Times. Issuu allows you to distribute content and gives you access to your recipients . The tool offers the possibility of analysis, providing statistics on who and where reads our publications, which pages are most read and what recipients share most willingly. It is worth showing yourself to the world using Issuu, if only because of the fact that the platform is visited by over 100 million unique users per month .
