9 Best Real Estate Video Marketing Tips You Can Use Right Now
Posted: Sun Jan 19, 2025 7:06 am
If a picture is worth 1,000 words, how much is a video worth? According to one study, about 1.8 million per minute. Imagine what your business's marketing campaign could do with that many words.
Video marketing is an effective way to grow your real estate business for obvious reasons: buyers see homes on a visual level, making video an ideal vehicle for brand expansion.
But video marketing is a scientific art, and not everyone will have the skills to do it right away. Don’t worry, though: it’s something you can improve with practice! If you’re expanding your real estate marketing campaign by adding video, you’re probably looking for some tips on how to improve customer connections with this strategy.
This is where we come in.
Here are ten quick and dirty video marketing tips to help reach your business goals with honduras phone number list you create engaging content and find your next home buyer.
1. Tell a story
You need to tell a compelling story, so throw out any plans and create a sales video that focuses on the topic, not what the home buyer is thinking. Take the time to identify the feelings you want to evoke in your customers.
Are you selling luxury homes or trendy homes with endless potential? The long-awaited stability of an affordable home for first-time buyers or the promise of a fresh start for wealthy families?
Take that feeling and brainstorm a list of visual elements and themes that reinforce it, and write your video script around those ideas.
2. Focus on selling the house, not the house.
One of the key benefits of video marketing is the ability to establish a deeper connection with your audience than you can with static images.
Your client isn't buying a home because it has a two-car garage or a double furnace - they're buying a home where they can envision hosting family games, holiday gatherings, and building a life.
Incorporate this vision into your videos.
3. Hit them with that wow factor.
As a real estate agent, you know everything that makes a home special, whether it's a cozy reading nook upstairs or a beautifully finished marble island in an open kitchen. Invite clients on a video tour of your listings with virtual tour software .
Be sure to highlight each home's unique features, rather than simply going room by room. Highlighting memorable design elements or key features can help tip the scales in favor of a purchase.
Video marketing is an effective way to grow your real estate business for obvious reasons: buyers see homes on a visual level, making video an ideal vehicle for brand expansion.
But video marketing is a scientific art, and not everyone will have the skills to do it right away. Don’t worry, though: it’s something you can improve with practice! If you’re expanding your real estate marketing campaign by adding video, you’re probably looking for some tips on how to improve customer connections with this strategy.
This is where we come in.
Here are ten quick and dirty video marketing tips to help reach your business goals with honduras phone number list you create engaging content and find your next home buyer.
1. Tell a story
You need to tell a compelling story, so throw out any plans and create a sales video that focuses on the topic, not what the home buyer is thinking. Take the time to identify the feelings you want to evoke in your customers.
Are you selling luxury homes or trendy homes with endless potential? The long-awaited stability of an affordable home for first-time buyers or the promise of a fresh start for wealthy families?
Take that feeling and brainstorm a list of visual elements and themes that reinforce it, and write your video script around those ideas.
2. Focus on selling the house, not the house.
One of the key benefits of video marketing is the ability to establish a deeper connection with your audience than you can with static images.
Your client isn't buying a home because it has a two-car garage or a double furnace - they're buying a home where they can envision hosting family games, holiday gatherings, and building a life.
Incorporate this vision into your videos.
3. Hit them with that wow factor.
As a real estate agent, you know everything that makes a home special, whether it's a cozy reading nook upstairs or a beautifully finished marble island in an open kitchen. Invite clients on a video tour of your listings with virtual tour software .
Be sure to highlight each home's unique features, rather than simply going room by room. Highlighting memorable design elements or key features can help tip the scales in favor of a purchase.