Insufficient control during the event
Posted: Sun Jan 19, 2025 7:04 am
Actions related to control and accounting directly affect the effectiveness and efficiency of the campaign.
It is necessary to constantly monitor the replenishment and layout of goods, the presence of price tags, packaging, where it should be. Unfortunately, not all sellers are responsible australia business email list and honest in fulfilling their duties, they try to deceive both customers and employers.
Tricks and manipulations towards buyers
Today, shoppers are more experienced and attentive than they were when sales were just becoming a part of our lives. Therefore, posters with inscriptions like “Discounts up to 90%” or “Goods from ... rubles” are more likely to cause caution than joy. There are cases when entrepreneurs were accused of trying to deceive visitors by incorrectly displaying or adding expensive goods to the discount area.Tricks and manipulations towards buyers
It is clear that if the basket says "from 70 rubles", the buyer always wants to buy the most beautiful thing at a low price. And when at the checkout it turns out that he chose something much more expensive, it may seem that they tried to deceive him.
According to marketing research, people remember the negative impression left after a sale for a long time. And they also share it with all their friends and acquaintances. And if they are really offended, they will tell on the Internet. Therefore, be careful and do not put products with different prices together, or the price tags should clearly correspond to each product.
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"Head of Sales: Tasks, Roles, Qualities"
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The design of price tags is also a very important point in organizing a sale. They should be brightly colored, the numbers should be written large. Counters with small-sized goods or special basket tables are equipped with columns or stands on which price tags are attached. They should be located above the goods so that it is convenient for customers. Rows of price tags should not be attached to the edges of the podium or in the form of a list. The condition of price tags must be constantly checked; attached and replaced with new ones if they are torn off or broken.
Let's sum it up. It's no secret that in times of intense competition and the battle for customers, people become more demanding of service and assortment in stores. And naturally, they look for the most advantageous offers. But a sale is not only about big discounts - it is necessary to train and prepare staff, conduct an advertising campaign. Also, we must not forget about high-quality service and limiting the duration of the promotion.
It is necessary to constantly monitor the replenishment and layout of goods, the presence of price tags, packaging, where it should be. Unfortunately, not all sellers are responsible australia business email list and honest in fulfilling their duties, they try to deceive both customers and employers.
Tricks and manipulations towards buyers
Today, shoppers are more experienced and attentive than they were when sales were just becoming a part of our lives. Therefore, posters with inscriptions like “Discounts up to 90%” or “Goods from ... rubles” are more likely to cause caution than joy. There are cases when entrepreneurs were accused of trying to deceive visitors by incorrectly displaying or adding expensive goods to the discount area.Tricks and manipulations towards buyers
It is clear that if the basket says "from 70 rubles", the buyer always wants to buy the most beautiful thing at a low price. And when at the checkout it turns out that he chose something much more expensive, it may seem that they tried to deceive him.
According to marketing research, people remember the negative impression left after a sale for a long time. And they also share it with all their friends and acquaintances. And if they are really offended, they will tell on the Internet. Therefore, be careful and do not put products with different prices together, or the price tags should clearly correspond to each product.
Read also!
"Head of Sales: Tasks, Roles, Qualities"
Read more
The design of price tags is also a very important point in organizing a sale. They should be brightly colored, the numbers should be written large. Counters with small-sized goods or special basket tables are equipped with columns or stands on which price tags are attached. They should be located above the goods so that it is convenient for customers. Rows of price tags should not be attached to the edges of the podium or in the form of a list. The condition of price tags must be constantly checked; attached and replaced with new ones if they are torn off or broken.
Let's sum it up. It's no secret that in times of intense competition and the battle for customers, people become more demanding of service and assortment in stores. And naturally, they look for the most advantageous offers. But a sale is not only about big discounts - it is necessary to train and prepare staff, conduct an advertising campaign. Also, we must not forget about high-quality service and limiting the duration of the promotion.