9 channels of obtaining data for a customer journey map
Posted: Sun Jan 19, 2025 6:37 am
We have already emphasized the importance of obtaining reliable data to properly assess customer actions. But how to do this? There are different technologies and tools that track customer behavior throughout the entire journey.
We present you with the basic methods of collecting information for creating CJM maps.
Identifying effective recruitment strategies
Based on the results of analyzing your lebanon email data strategic actions, you can determine which path leads the client to a purchase faster - conducting advertising campaigns or using social networks and applications. You can clarify data on motives and the point of first contact using feedback forms and landing pages.
Using Email Marketing to Engage Customers
Find out how people respond to messages in their email inboxes and apps. Take everything into account: feedback, clicks on links, reading the letter. Find out if the letters facilitate interaction with the company and whether the mailing helps make a purchase decision. These steps probably need to be included in the CJM.
9 channels of obtaining data for a customer journey map
Content Marketing Analysis
According to marketing research, the strongest influence on customers is associated with educational content: webinars, texts, infographics. Therefore, serious attention should be paid to content analysis. As a rule, the customer's journey begins with watching videos, reading posts and books posted on websites and in social media groups. It is necessary to check whether everything is in order with content marketing in your company. How many people become customers after attending a webinar?
Checking the sequence of customer actions
This analysis will help you to verify the effectiveness of your sales strategy. On which pages of the site do visitors linger? What do they read, how quickly do they make a purchase decision? The answers to these questions will help you better understand customer behavior.
Determining the methods of customer contact with the company at all stages of the journey
The choice of the customer interaction method should also be taken into account when creating a CJM map. Determine what is more convenient for them - sending an email, communicating via chat, or resolving all issues during a conversation with a consultant over the phone. You should offer consumers several options for contacting the company, which may differ at different stages.
All types of sharing
To collect information, contact customers directly. If a customer has purchased a product from the company (extended its use), offer them to answer a few questions of interest to you via the app or emails. Be correct and unobtrusive, then the customer will be happy to share their feelings.
We present you with the basic methods of collecting information for creating CJM maps.
Identifying effective recruitment strategies
Based on the results of analyzing your lebanon email data strategic actions, you can determine which path leads the client to a purchase faster - conducting advertising campaigns or using social networks and applications. You can clarify data on motives and the point of first contact using feedback forms and landing pages.
Using Email Marketing to Engage Customers
Find out how people respond to messages in their email inboxes and apps. Take everything into account: feedback, clicks on links, reading the letter. Find out if the letters facilitate interaction with the company and whether the mailing helps make a purchase decision. These steps probably need to be included in the CJM.
9 channels of obtaining data for a customer journey map
Content Marketing Analysis
According to marketing research, the strongest influence on customers is associated with educational content: webinars, texts, infographics. Therefore, serious attention should be paid to content analysis. As a rule, the customer's journey begins with watching videos, reading posts and books posted on websites and in social media groups. It is necessary to check whether everything is in order with content marketing in your company. How many people become customers after attending a webinar?
Checking the sequence of customer actions
This analysis will help you to verify the effectiveness of your sales strategy. On which pages of the site do visitors linger? What do they read, how quickly do they make a purchase decision? The answers to these questions will help you better understand customer behavior.
Determining the methods of customer contact with the company at all stages of the journey
The choice of the customer interaction method should also be taken into account when creating a CJM map. Determine what is more convenient for them - sending an email, communicating via chat, or resolving all issues during a conversation with a consultant over the phone. You should offer consumers several options for contacting the company, which may differ at different stages.
All types of sharing
To collect information, contact customers directly. If a customer has purchased a product from the company (extended its use), offer them to answer a few questions of interest to you via the app or emails. Be correct and unobtrusive, then the customer will be happy to share their feelings.