When you have a good line, customers get nervous. If the line is long enough, customers will leave - and leave with a te
Posted: Sun Jan 19, 2025 5:47 am
Like most service industries, working in retail is like being an underpaid therapist. I've had customers literally cry on my shoulder. Customers want you to hear their problems and help them. Because here's the thing: When you work in a store, you're not selling products so much as you're selling a lifestyle. Your products allow your customers to live better lives. And because of that, you're going to hear and help solve a lot of problems.
So listen when your customers talk. Find out what they really need and help them solve their problems.
7. Go the extra mile.
This is a very vague “small” change, so I hesitated to include it. But I believe that all sales and service professionals should approach any situation with a willingness to do whatever it takes to make the customer happy. Often, it’s the small things that really make a big difference. To make this less vague, I’ll share a few examples of what I mean.
One day, a customer came in with her husband. She was streamline customer acquisition with verified leads very old and had Alzheimer's, so she could no longer dress herself. Her husband dressed her. For the convenience of many of our customers, we had a women's dressing room. However, we knew that this woman would not be able to try on anything without bringing her husband into the fitting room. We quickly decided to suspend our policy and, with the permission of all the women already in the fitting room, allowed our customer's husband to accompany her. Just doing this little thing made a big difference in her experience of our store.
Brooks Brothers employees send their customers thank-you notes after their purchases . My husband and I spent just $16 at their store one year (we bought socks and tights). Two weeks later, we received a very thoughtful thank-you note in the mail - even though we probably spent the least amount of money anyone has ever spent at the store. That little note made me want to go back to that store (even though neither of us are really fans of their clothes).
You've probably seen the story that went viral about the McDonald's employee who went and helped a customer cut and eat his lunch. It's a really touching story, so if you haven't seen it yet, click the link above. The story is about one small thing an employee did to go the extra mile and make his customer happy, and it made such a big splash that the entire internet found out about it.
More?
What other little things do you recommend retailers do that can have a big impact on sales? Do you have any suggestions for easy ways to increase store sales?
Looking for point of sale software? Check out Platforms' list of the best point of sale software solutions .
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So listen when your customers talk. Find out what they really need and help them solve their problems.
7. Go the extra mile.
This is a very vague “small” change, so I hesitated to include it. But I believe that all sales and service professionals should approach any situation with a willingness to do whatever it takes to make the customer happy. Often, it’s the small things that really make a big difference. To make this less vague, I’ll share a few examples of what I mean.
One day, a customer came in with her husband. She was streamline customer acquisition with verified leads very old and had Alzheimer's, so she could no longer dress herself. Her husband dressed her. For the convenience of many of our customers, we had a women's dressing room. However, we knew that this woman would not be able to try on anything without bringing her husband into the fitting room. We quickly decided to suspend our policy and, with the permission of all the women already in the fitting room, allowed our customer's husband to accompany her. Just doing this little thing made a big difference in her experience of our store.
Brooks Brothers employees send their customers thank-you notes after their purchases . My husband and I spent just $16 at their store one year (we bought socks and tights). Two weeks later, we received a very thoughtful thank-you note in the mail - even though we probably spent the least amount of money anyone has ever spent at the store. That little note made me want to go back to that store (even though neither of us are really fans of their clothes).
You've probably seen the story that went viral about the McDonald's employee who went and helped a customer cut and eat his lunch. It's a really touching story, so if you haven't seen it yet, click the link above. The story is about one small thing an employee did to go the extra mile and make his customer happy, and it made such a big splash that the entire internet found out about it.
More?
What other little things do you recommend retailers do that can have a big impact on sales? Do you have any suggestions for easy ways to increase store sales?
Looking for point of sale software? Check out Platforms' list of the best point of sale software solutions .
September 18, 2021 at 2:57 PM
How much does hotel management software cost?
September 6, 2021 at 1:09 PM
Improving Customer Satisfaction Through Mobility
January 31, 2024 at 7:01 PM
Using diagrams and maps as information models
19 September 2021 at 14:09
What is GDPR and how should your IT department prepare for it?
19 August 2021 at 15:03
Mobile User Experience: 5 Facts You Need to Know
21 August 2021 at 12:45
How to Use Personalization to Improve B2B Sales
28 October 2021 at 13:55
Leverage 2020 eLearning Trends with Virtual Classroom Software