The essence of regional business
Posted: Sun Jan 19, 2025 5:46 am
Regional SEO promotion means website advertising that is customized for a specific region and is displayed there (when it comes to products or services that are relevant only for certain regions or localities).
It looks clearer with specific examples:
medical center near the house;
gym in St. Petersburg;
bakery and pastry shop right across south africa business email list the street;
repair of household appliances in Kyiv.
These are business options that most often develop offline, when there is a specific physical facility where the offered product or service can be purchased.
In the examples given, SEO optimization (both internal and external) is tailored specifically for regional promotion of products or services. But search engines may perceive a standard approach to promotion incorrectly. As a result, the results will be completely different from what you expected, or your site will not be included in them at all.
How does search return local results? For example, if you are looking for a lawyer, the desktop will look like this:
The essence of regional business
All important information is displayed immediately: address, route on the map, phone number, website name, opening hours, position in the ranking.
And if you used a mobile phone when searching, you can simply click on the telephone handset icon and a call will immediately be made from your phone to the required company.
The higher your company ranks in search results, the sooner potential customers will notice you and contact you.
In Yandex, everything happens a little differently, namely, local results are displayed in the snippet.
The essence of regional business
There are certain categories of queries (like "tow truck", "lock picking", "ambulance for animals") for which it is very important to appear first in the search results, because the user may simply not have time to consider other positions.
Or, for example, how does a person search for a doctor? Here it is important not only to find the right specialist (therapist, traumatologist, ophthalmologist), but also for him to be somewhere nearby. Therefore, the phrase "not far from me" is added to the search line.
When promoting a website regionally in Yandex, all important data is also displayed on the maps on the right side of the screen.
It looks clearer with specific examples:
medical center near the house;
gym in St. Petersburg;
bakery and pastry shop right across south africa business email list the street;
repair of household appliances in Kyiv.
These are business options that most often develop offline, when there is a specific physical facility where the offered product or service can be purchased.
In the examples given, SEO optimization (both internal and external) is tailored specifically for regional promotion of products or services. But search engines may perceive a standard approach to promotion incorrectly. As a result, the results will be completely different from what you expected, or your site will not be included in them at all.
How does search return local results? For example, if you are looking for a lawyer, the desktop will look like this:
The essence of regional business
All important information is displayed immediately: address, route on the map, phone number, website name, opening hours, position in the ranking.
And if you used a mobile phone when searching, you can simply click on the telephone handset icon and a call will immediately be made from your phone to the required company.
The higher your company ranks in search results, the sooner potential customers will notice you and contact you.
In Yandex, everything happens a little differently, namely, local results are displayed in the snippet.
The essence of regional business
There are certain categories of queries (like "tow truck", "lock picking", "ambulance for animals") for which it is very important to appear first in the search results, because the user may simply not have time to consider other positions.
Or, for example, how does a person search for a doctor? Here it is important not only to find the right specialist (therapist, traumatologist, ophthalmologist), but also for him to be somewhere nearby. Therefore, the phrase "not far from me" is added to the search line.
When promoting a website regionally in Yandex, all important data is also displayed on the maps on the right side of the screen.