How to create value for your customer effortlessly?
Posted: Sun Jan 19, 2025 5:45 am
For a brand to be competitive, it is important to continually offer value to its customers.
Customer value is what makes the wheels of commerce turn. It’s what makes your customers buy from you, engage with you, follow your accounts, leave positive reviews, and recommend you to their friends.
What is customer value?
“Customer value” is anything that makes your product gabon b2b leads and/or brand more attractive to customers. By increasing the value of your brand, product, and customer experience, you bring more benefits to your customers’ decision-making journey.
“Value” is anything your customer wants, needs, or enjoys. The most obvious “value” is monetary: getting a quality product at a low price is a bargain hunter’s favorite, but it’s far from the only “value” available.
Value for your customers may include:
Excellent product quality.
Fantastic customer service.
Positive brand presence.
Ongoing customer support.
Relevant and personalized marketing.
Profitable loyalty program.
Positive experience working with clients.
Strong brand reputation.
A caring community of brands.
For example, let's say you're a Canadian telecommunications brand. You make the best business phone system in the world, but people still buy from your competitors. How can you attract them to you?
Adding value is the best way to get your customers' attention. You can improve customer service, add 24/7 support options, tailor your marketing to what your customers prefer, create engaging and educational content, add loyalty rewards, and more.
Why is it important to create value for your customers?
Creating value for your customers is critical because the more value you can offer, the more likely it is that customers will purchase your product, subscribe to your brand, and ultimately become loyal members of your consumer community.
Consider every purchasing decision in terms of a pair of scales. For a potential customer to purchase your product, its value must outweigh the drawbacks.
The most obvious element of a purchase decision is monetary value. But there’s much more to it. Factors like time, negative experiences, and risk also increase the perceived “cost” of your product or service.
For example, if your website does not look secure and professional, your customer may not buy your product because they are afraid of credit card fraud, even if they find your product useful and can afford it.
Likewise, if your buying process is too complicated and time-consuming, or your customer service could be better, the purchasing decision scale may tip in favor of choosing another location.
How to create value for the customer?
Our Customer Value Creation Guide is a framework to help you understand where and how you can add value to help your customers on their path to conversion and beyond.
It consists of eight steps:
Engagement: Communicate with your customers/potential customers. Let them know you care about them.
Subscription: Try to get your growing customers to subscribe to your emails and follow you on social media.
Conversion: This is the stage where your prospect becomes a customer. You can use various value-adding tactics to push them to this stage.
Excitement: Build on the excitement of the purchase by adding additional services.
Promotion: Keep in touch and continue to add value to turn your one-time customer into a repeat customer.
Testimonials: Ask your happy customer to write you positive reviews, share your content, or recommend you to their friends.
Promotion: Continue to encourage your customer community to promote your brand and reward them for it.
The strategic techniques discussed in this series demonstrate that creating value for the customer can happen quite naturally and with minimal effort on the part of the company if it correctly exploits market mechanisms and the psychological characteristics of human behavior.
Customer value is what makes the wheels of commerce turn. It’s what makes your customers buy from you, engage with you, follow your accounts, leave positive reviews, and recommend you to their friends.
What is customer value?
“Customer value” is anything that makes your product gabon b2b leads and/or brand more attractive to customers. By increasing the value of your brand, product, and customer experience, you bring more benefits to your customers’ decision-making journey.
“Value” is anything your customer wants, needs, or enjoys. The most obvious “value” is monetary: getting a quality product at a low price is a bargain hunter’s favorite, but it’s far from the only “value” available.
Value for your customers may include:
Excellent product quality.
Fantastic customer service.
Positive brand presence.
Ongoing customer support.
Relevant and personalized marketing.
Profitable loyalty program.
Positive experience working with clients.
Strong brand reputation.
A caring community of brands.
For example, let's say you're a Canadian telecommunications brand. You make the best business phone system in the world, but people still buy from your competitors. How can you attract them to you?
Adding value is the best way to get your customers' attention. You can improve customer service, add 24/7 support options, tailor your marketing to what your customers prefer, create engaging and educational content, add loyalty rewards, and more.
Why is it important to create value for your customers?
Creating value for your customers is critical because the more value you can offer, the more likely it is that customers will purchase your product, subscribe to your brand, and ultimately become loyal members of your consumer community.
Consider every purchasing decision in terms of a pair of scales. For a potential customer to purchase your product, its value must outweigh the drawbacks.
The most obvious element of a purchase decision is monetary value. But there’s much more to it. Factors like time, negative experiences, and risk also increase the perceived “cost” of your product or service.
For example, if your website does not look secure and professional, your customer may not buy your product because they are afraid of credit card fraud, even if they find your product useful and can afford it.
Likewise, if your buying process is too complicated and time-consuming, or your customer service could be better, the purchasing decision scale may tip in favor of choosing another location.
How to create value for the customer?
Our Customer Value Creation Guide is a framework to help you understand where and how you can add value to help your customers on their path to conversion and beyond.
It consists of eight steps:
Engagement: Communicate with your customers/potential customers. Let them know you care about them.
Subscription: Try to get your growing customers to subscribe to your emails and follow you on social media.
Conversion: This is the stage where your prospect becomes a customer. You can use various value-adding tactics to push them to this stage.
Excitement: Build on the excitement of the purchase by adding additional services.
Promotion: Keep in touch and continue to add value to turn your one-time customer into a repeat customer.
Testimonials: Ask your happy customer to write you positive reviews, share your content, or recommend you to their friends.
Promotion: Continue to encourage your customer community to promote your brand and reward them for it.
The strategic techniques discussed in this series demonstrate that creating value for the customer can happen quite naturally and with minimal effort on the part of the company if it correctly exploits market mechanisms and the psychological characteristics of human behavior.