It brings tremendous value, with the power to transform a bored
Posted: Sun Jan 19, 2025 4:06 am
Here’s the thing: No brand is automatically born funny. Humor is a skill that has to be learned. The truth is, if other brands can do it with success, then you can do it, too. Even if your previous stabs at comedy were about as sharp as a plastic butter knife, you can indeed learn to effectively incorporate humor into your content. Based on a WriterAccess Academy webinar, this article is a great place to start.
Here you’ll find fabulous tips from Andrew “Drew” Tarvin, the world’s first humor engineer who usa student phone number list doubles as one of our Content Strategy Certification instructors. Here you get a rundown on the function and benefits of comedy in content marketing, along with explanations and hands-on exercises to start making funny work for you. Why Humor Is Needed Whether you’re sending a personal email to a pal or writing the monthly newsletter for your brand, humor can perk up even the most mundane content.
Distracted, or half-asleep audience into a wide-awake and engaged one. That’s right. Humor creates engagement—that highly sought-after thing in the land of content marketing. Engagement is a blissful place where you’re truly connecting with your audience. If you want to get technical about it, you can break it down into three components: Attention: Are audience members noticing what you’re doing or presenting? Emotion: How do they feel about what they’re seeing? Participation: Are they commenting, laughing, sharing, throwing tomatoes, or otherwise reacting? If your audience is paying attention, experiencing some type of emotion, and participating, you’ve hit the engagement bullseye.
Here you’ll find fabulous tips from Andrew “Drew” Tarvin, the world’s first humor engineer who usa student phone number list doubles as one of our Content Strategy Certification instructors. Here you get a rundown on the function and benefits of comedy in content marketing, along with explanations and hands-on exercises to start making funny work for you. Why Humor Is Needed Whether you’re sending a personal email to a pal or writing the monthly newsletter for your brand, humor can perk up even the most mundane content.
Distracted, or half-asleep audience into a wide-awake and engaged one. That’s right. Humor creates engagement—that highly sought-after thing in the land of content marketing. Engagement is a blissful place where you’re truly connecting with your audience. If you want to get technical about it, you can break it down into three components: Attention: Are audience members noticing what you’re doing or presenting? Emotion: How do they feel about what they’re seeing? Participation: Are they commenting, laughing, sharing, throwing tomatoes, or otherwise reacting? If your audience is paying attention, experiencing some type of emotion, and participating, you’ve hit the engagement bullseye.