Find out what ranks and why
Posted: Sun Jan 19, 2025 4:05 am
Your marketing team could produce the smartest, most useful content in the world and target all the right keywords, but if Google doesn't rank it highly in the search engine results pages (SERPs), your impact will be very limited.
So how can you ensure that your SEO content strategy reflects Google’s best practices? Here are a few tricks to keep in mind:
Aim for backlinks. Backlinks—having other articles link to your content—are a great way to boost your search rankings. Backlinks are a key part of Google’s equation for determining content value, so focus on creating valuable, unique content (like case studies) based on your most strategic keywords.
Include your keyword in your H1 and H2. Strategic headings throughout your content can help Google’s algorithms understand what your content offers readers. Make sure you not only include your keyword in your article titles, but also repeat them throughout your content’s subheadings.
Don't skimp on page speed. Another great way to optimize your keyword rankings is to make sure your site is clean and fast. Slow page load times often result in a high bounce rate for your content, which is a metric that Google penalizes harshly in search results. You can check your site's page speed here.
What to do:
Read this article to dive deeper into achieving higher search rankings.
5. Provide useful, informative content.
Never lose sight of the true purpose of content: to help the essential guide to telemarketing people identify their pain points and understand how the solution your product/service offers can make their lives better.
A strategic SEO content strategy will improve your content's search rankings and get it in front of potential customers, but useless content will ultimately fail.
When planning your content, always pay attention. What are your customers searching for and asking about? Does your marketing team have useful and informative content on this topic?
Remember to always start with useful content and then match your keywords to content topics/ideas.
What to do:
Not sure what content your customers are most interested in? Ask them. Customer surveys are a great way to find out where your marketing efforts are going and where they need to be improved.
Content is (and will remain) king
This year, we've talked a lot about what it takes to have a successful content strategy.
We've determined what makes a winning video marketing strategy (spoiler alert: it's the right message at the right time), we've identified the most important features of email marketing software (the key is really good templates), and we've developed a content metrics system to help your marketing team audit your existing content.
There remains one more important pillar needed to build a solid content foundation: an SEO content strategy.
What does your business do to build a successful SEO content strategy? Tell us in the comments below.
To learn more about how to create a strong content strategy, check out:
How to Audit Your Digital Marketing Content
6 Secrets to Creating Mobile Content That Will Grow Your Business
Innovations That Will Shape Content Marketing in 2019
So how can you ensure that your SEO content strategy reflects Google’s best practices? Here are a few tricks to keep in mind:
Aim for backlinks. Backlinks—having other articles link to your content—are a great way to boost your search rankings. Backlinks are a key part of Google’s equation for determining content value, so focus on creating valuable, unique content (like case studies) based on your most strategic keywords.
Include your keyword in your H1 and H2. Strategic headings throughout your content can help Google’s algorithms understand what your content offers readers. Make sure you not only include your keyword in your article titles, but also repeat them throughout your content’s subheadings.
Don't skimp on page speed. Another great way to optimize your keyword rankings is to make sure your site is clean and fast. Slow page load times often result in a high bounce rate for your content, which is a metric that Google penalizes harshly in search results. You can check your site's page speed here.
What to do:
Read this article to dive deeper into achieving higher search rankings.
5. Provide useful, informative content.
Never lose sight of the true purpose of content: to help the essential guide to telemarketing people identify their pain points and understand how the solution your product/service offers can make their lives better.
A strategic SEO content strategy will improve your content's search rankings and get it in front of potential customers, but useless content will ultimately fail.
When planning your content, always pay attention. What are your customers searching for and asking about? Does your marketing team have useful and informative content on this topic?
Remember to always start with useful content and then match your keywords to content topics/ideas.
What to do:
Not sure what content your customers are most interested in? Ask them. Customer surveys are a great way to find out where your marketing efforts are going and where they need to be improved.
Content is (and will remain) king
This year, we've talked a lot about what it takes to have a successful content strategy.
We've determined what makes a winning video marketing strategy (spoiler alert: it's the right message at the right time), we've identified the most important features of email marketing software (the key is really good templates), and we've developed a content metrics system to help your marketing team audit your existing content.
There remains one more important pillar needed to build a solid content foundation: an SEO content strategy.
What does your business do to build a successful SEO content strategy? Tell us in the comments below.
To learn more about how to create a strong content strategy, check out:
How to Audit Your Digital Marketing Content
6 Secrets to Creating Mobile Content That Will Grow Your Business
Innovations That Will Shape Content Marketing in 2019