No Clear Focal Point or Call to Action

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Not having one or having too many focal points on your website will confuse your site visitors. A focal point is the most important part of the page or the part of the page that is the most dominant and should focus your visitor on taking an intended action. Whether it’s buying something, downloading content or calling to schedule an appointment, make sure your focal point is tied to a clear call to action on your site.

The page example below is clearly overloaded with too many calls to action. As a site visitor, what action are you supposed to take? By the way, this page also has 4 blinking images on it (then again, it is a UFO site!)



5. Text Annoyances

Text annoyances can include text that’s too small, too large, in all caps, bold, italic, or underlined text that’s not linked. It’s especially bad if all of these styles appear in one paragraph or page together. Balance how you treat text so that it’s easily readable. In this case, less is more.

6. Not Mobile Friendly

Your website should look great on any device your visitor is using, whether it’s a desktop computer, tablet or smartphone. Visitors are less likely to stay on your site if it’s not mobile friendly. It’s important to make your business website mobile friendly not only for visitors, but for search engines as well.

7. Outdated Content

Make sure to update your website on a regular basis. Creating and launching your website for the first time is only the beginning. Not only do search engines like sites that are updated on a regular basis, your australia phone number list visitors will too. Get rid of that reference to a 2012 promotion. Customers want the latest and greatest information about your products, services and company news. Need some inspiration, read about 4 quick fixes to reboot your website.

8. Hiding Your Contact Information

Finding your phone number, address and hours of operation should not be a game of hide and seek on your site. It’s one of the primary pieces of information that a visitor will look for. Make sure it’s in a prominent, easy-to-find location.

9. Cluttered Pages

Having white space (where a space is intentionally left blank so there is no text or images) is actually a good thing on a website. White space can make a page more readable. An overly busy website can be overwhelming to a visitor and will drive them to quickly leave your site. De-cluttering your site and adding white space helps you create an enjoyable experience as well as creating that all-important focal point.

Below is a clear example of how a cluttered website could use a little more white space.

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