How to use 360º Marketing for customer acquisition?

[khatunhumaira]

The first thing to keep in mind is the traceability of our various marketing actions, which will allow us to monitor the ROI and correctly direct the strategy. And, of course, we need to know the customer journey well , in order to create an effective and integrated strategy.

In recent years, you may have wondered what happened to all those customers you had perfectly located, those who came to visit you, participated in trade shows or simply contacted you for information on your products or services. Have they angola email list disappeared? Have they stopped making purchases? Can they be recovered? Well, things have changed: today we must start from the assumption that most purchasing decisions are made without having exchanged even a word with any of your salespeople.

In the purchasing process, power has shifted from the seller (who was asked to obtain information) to the buyer (who finds this same information on the Internet without the need for help). Many companies, unaware of this change, remain trapped in this gap between the way people inform themselves and make purchases and the old way of selling.

In the words of Craig Davis , Chief Creative Officer of GRIFFIN Accelerator , “We have to stop interrupting what people care about and become what people care about.”

[yadaysrdone]

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