What is a Landing Page and How Does it Impact Your Audience?
A landing page is a page to which a user is redirected. It can be a stand-alone domain or a subpage of a larger website. It is increasingly used by companies.
It concerns a single product or service, which causes greater interest. It can be found by clicking on a link sponsored by Google Adwords or an advertising banner. It also appears in the newsletter and mailing sent, i.e. a one-time advertisement received by e-mail.
When entering a landing page, the user is not redirected to the main page. Thanks to this, they avoid a long search and a flood of information. An advertisement created in this way is aimed at a carefully thought-out plan of action. It consists of registering on the website, leaving contact details, and even making purchases.
In order to attract attention and encourage people to visit your landing page, you must use the so-called magnets . These include a clear message, colorful graphics, promotions or freebies for performing a small action, e.g. filling out a form.
Benefits of using a landing page
By using a landing page, you have more control over the user's path . They avoid the information noise that is present on a company website. This allows them to make decisions and act accordingly.
The most beneficial feature of a landing page is the low cost of setting it up, because it starts from a few hundred zlotys.
However, it can be a few thousand depending on your requirements. Additionally, by using this type of advertising, prepared for an Adwords campaign, you can significantly reduce its costs.
The difference can be as much as several dozen percent. If you want, check our landing page prices.
It also allows the interested party to immediately go to a given product, which may be the purpose of a landing page. Traffic redirected from a landing page, for example, to an online store will be of much higher quality, because these will be users who already have knowledge about the product and are initially interested in buying. Thanks to this, the bounce rate in the online store will be lower, which will positively affect its positioning.
A landing page created on a different domain than the company website is promoted separately and has its own position in the ranking. Thanks to this, it helps with its positioning . Targeted at certain phrases, it appears more often in search results than the company's main domain. This is not a disadvantage, because it has the same goal and causes valuable traffic for you performed by the user.
What should a good landing page have?
To make your advertising page interesting it should contain:
headline , preferably short, but with a good message. It should encourage visitors to stay on the page and take an interest in the product.
goal , one, but specific. Do not overdo it with unnecessary descriptions that could be misleading.
graphics , colorful and high quality. It must be adapted to the content, to show what the entire page is about.
the most important values provided by the product , which distinguish it from others and encourage purchase,
Call To Action buttons are the most important element on a landing page. They help guide the user to the final stage of action. They should be colorful and visible so that they can easily be noticed.
recommendations , which increase trust in the eyes of the user. A short presentation or listing of awards won is enough.
a clear and short form that would allow us to obtain uzbekistan b2b leads information about the user and his/her opinion,
contact details , clearly visible on the website, so that the customer can find them quickly.
The rule for using a headline, delivered values, and CTA buttons is to place them in an area where there is no need to scroll down. Below that, you can place additional information that only the most interested will reach.
What should not be used when creating a Landing page?
When creating your landing page, you must remember to follow certain rules.
These include:
inconsistent messages that mislead Internet users, e.g. by promising free products.
overuse of CTA buttons , which leads to the user not knowing what you expect from them. They don't know if you want to acquire a new customer or just get an opinion.
information overload , which may discourage the user from visiting your website because they do not have the time or desire to read the entire offer,
placing important information below the fold of the screen , which forces users to scroll down the page, and only about half of visitors do so,
redirecting users to another page using CTA buttons that take them to a different page than expected. This extends the time it takes to complete a purchase, for example, and discourages further action.
lack of adaptation of the landing page to mobile devices , which are used by more and more users and therefore they are unable to display it in full.
