In this entry, I will present how we improved the usability of the service and its optimization for SEO. The actions presented below can help you optimize your service or create a new, better version of it.
How to start creating a new currency exchange website
In the case of creating a new version of the website for a currency exchange office, we start by analyzing the previous website. This is important mainly from the SEO point of view. Changing the website to a new one in many cases results in large drops in search engine positions and requires time to rebuild them.
This is because developers creating a new website often forget about SEO aspects such as category structure, meta tags - title / description, internal linking or preparing united arab emirates b2b leads appropriate 301 redirects. This results in serious problems consisting of smaller or larger drops in positions and thus drops in traffic, and rebuilding these positions can take several or even a dozen or so months.
Therefore, before starting work, we analyzed the category structure, linking and website positions for the most important phrases. It turned out that the website achieves very high positions for the phrases "currencies Krosno" or "currency exchange Krosno" and our goal was to ensure that these high positions remain after the launch of the new version of the website. For this purpose, we launched a simple tool that tracks and saves the website positions for indicated phrases. In this way, we were able to continuously analyze any potential position drops after implementing the new page.
In the case of a more extensive service, it is worth analyzing the statistics in Google Analytics and information in Google Search Console beforehand. This is important data that allows you to create a better service and not expose yourself to position drops after launching a new version of the page.
improving the usability of the site through better presentation of exchange rates and a convenient search engine
improving the appearance of the exchange office website on Apple devices
better site optimization for search engines
the possibility of effective remarketing
Change the look - layout
The appearance and usability of the website affect many things. On the one hand, it builds the brand image, on the other hand, it affects the time spent on the website and the bounce rate, which in turn affects positioning, i.e. the position of the website in the Google ranking.
Currency exchange users want to be able to find two things on the website - current rates, addresses and contact. And that's what we focused on.
