Carefully define the subject
The subject line is the first thing a customer sees in any email. If you haven’t tried to optimize yours yet, you may be missing out on a great opportunity. The subject line of your email can’t be generic; quite the opposite, it needs to reassure the recipient that the content of the email is interesting to them. Think about how many emails you receive every day? What could stand out among so many messages? To grab your audience’s attention, you can try using some of the methods below, as long as they are in line with the content of the email sent.
Some themes and examples that can help increase open rates:
Controversy Strong words Urgency Questions
A small mistake that can cost 3 thousand a year Make a big profit with this new product Notice: Read this email now and say hello to extra profit Free ebook: what do turkmenistan b2b leads you want to know about people management?
Benefit delivery
Create a well-structured message that balances quality text and images. Don’t use a single image as your message – make sure you have a good amount of text as well. Make sure your message is readable, original, and doesn’t include generic text (like “lorem ipsum”), keywords or phrases common in “spam” emails, spelling and grammar mistakes, or excessive capitalization. You can ask your subscribers to add your address to their contact list. Including this simple line of text in your email can improve your delivery rates in the future.
Choose the sender carefully
Have you ever noticed that sending an email with your name on it can increase the open rate? Try it out and see for yourself. Unless you already have a well-known brand in the market, emails sent from a company are more likely to be ignored. One of the reasons for this is that many of the emails your recipient receives are sent from companies. Therefore, since your email is from an individual, it ends up standing out in this crowd and seems more important to the person receiving it.
If any of your employees have a very well-developed personal marketing strategy within the niche in which you operate, try using their name in your emails. This can drastically increase the open rate of your email marketing.
Include double opt-in
Ensuring that no one ends up on your list by accident or against their will is incredibly important when it comes to the delivery and overall effectiveness of your email marketing campaigns. Taking this a step further by sending all of your subscribers a confirmation message after they sign up will add an extra layer of security to the opt-in process.
Send at the right time
The open rate of emails sent may vary depending on the time the recipient receives the message. To begin with, it is worth looking at the studies already conducted on this topic. The digital marketing and performance company Kiss Metrics created an infographic with data on the best times to send emails and one of its main conclusions was that, since people are already in the habit of checking emails in the morning, the times between 6 am and 10 am would be the best time to send campaigns. In addition, the afternoon period, between 3 pm and 5 pm, also appears to be a good time to send emails. The infographic also shows that the best time to send B2B (business to business) emails is from 6 pm onwards, that is, at the end of the workday, while B2C (business to end consumer) campaigns could better explore the evening hours, from 9 pm onwards.
The truth is that these are very general ideas. Open rates depend on the industry and other specific details of each target audience. The best way to find out what times work best for your audience is to test, schedule your emails for different times and measure the results.
