Middle of the Funnel Content: What is it for and how to produce it?
Posted: Wed Dec 04, 2024 7:50 am
In e-commerce, Middle of the Funnel content is all Inbound Marketing content that is intended to convert and relate visitors into leads (contacts) in your virtual store, blog or other communication and/or sales channel in e-commerce.
The Middle of the Funnel, for those who are not familiar with it, is the second stage of the Sales Funnel . And the Sales Funnel, in turn, is a methodology that integrates with Inbound Marketing , Relationship Ruler and Customer Journey .
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
The Middle of the Funnel aims to capture the emails of anonymous visitors who visit your online store and, in this way, transform them into contacts. In addition, it is in indonesia telegram phone number list the Middle of the Funnel that you relate, that is, you segment the leads , separating them into groups with common interests.
In this post , you will learn how to produce Middle of the Funnel content for your e-commerce. This way, you will be able to convert and connect many more leads to your online store. Follow along!
HOW TO PRODUCE MIDDLE-OF-FUNNEL CONTENT?
There are several types of Middle of the Funnel content. One of them is digital bait . A digital bait is premium content that you give to visitors in exchange for their email . It can be, for example, an e-book or a course, among other things.
Read also:
Top of Funnel Content ;
Bottom of the Funnel Content .
However, before you deliver a free e-book to your e-commerce visitor, you must ask them to fill out a form. In this form, you can ask for information such as name, email , city, age, profession, interests, etc., which will be used for segmentation purposes.
Forms that ask for too much information from visitors are generally rejected. Therefore, it is worth using the progressive profiling technique , which consists of creating several digital baits and requesting one piece of information at a time in each one.
Consider subscribing to the Agência e-Plus Instagram page to receive free content about e-commerce and Digital Marketing. Visit @agenciaeplus now and then click the “Follow” button! We want you to succeed in e-commerce.
By obtaining data like this, you will be able to segment your Email Marketing lists more accurately. This way, you will be able to develop emails , which are another type of Middle of the Funnel content, capable of reaching each lead in a personalized way, generating Lead Nurturing with better performance. Keep reading to find out more!
LEAD NUTRITION STRATEGIES
Lead nurturing is nothing more than sending them educational content to encourage them to make purchases. In other words, it means sending them content that can answer questions and resolve objections about the products you sell. There are several strategies you can use at this point, such as:
Send emails that address the features and benefits of the product that the lead wants;
Suggest posts from your e-commerce blog that answer the lead ’s main questions ;
Create e-books that demonstrate how the product the lead wants works;
Produce videos in which a digital influencer shows product details.
Another important strategy is to create automatic email message flows for each list of leads through a Marketing Automation platform like RD Station , for example. This, in fact, is a crucial strategy for the success of Lead Nurturing.
Video: learn more about the RD Station platform (use the player controls on YouTube to activate and translate the subtitles into your language)!
Ultimately, there are many ways to do high-performance Lead Nurturing. In fact, the better you can educate your leads with Middle of the Funnel content, the better prepared they will be to buy when they reach the Bottom of the Sales Funnel.
HOW TO IMPLEMENT A SALES FUNNEL?
To implement a complete Sales Funnel, with Top of the Funnel, Middle of the Funnel and Bottom of the Funnel content, turn to Agência e-Plus! Agência e-Plus has a team experienced in Inbound Marketing and Marketing Automation projects for e-commerce. In addition, it is certified in RD Station. It also provides consulting, advice and training for you, the merchant, and your employees.
With over 10 years of experience, e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Xerox, Pirelli, Embelleze (Europe), Sonda and Wahl Clipper (Latam) in Spain, Portugal, Argentina, Ecuador, Colombia, Costa Rica and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation with our team via messenger app right now.
The Middle of the Funnel, for those who are not familiar with it, is the second stage of the Sales Funnel . And the Sales Funnel, in turn, is a methodology that integrates with Inbound Marketing , Relationship Ruler and Customer Journey .
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
The Middle of the Funnel aims to capture the emails of anonymous visitors who visit your online store and, in this way, transform them into contacts. In addition, it is in indonesia telegram phone number list the Middle of the Funnel that you relate, that is, you segment the leads , separating them into groups with common interests.
In this post , you will learn how to produce Middle of the Funnel content for your e-commerce. This way, you will be able to convert and connect many more leads to your online store. Follow along!
HOW TO PRODUCE MIDDLE-OF-FUNNEL CONTENT?
There are several types of Middle of the Funnel content. One of them is digital bait . A digital bait is premium content that you give to visitors in exchange for their email . It can be, for example, an e-book or a course, among other things.
Read also:
Top of Funnel Content ;
Bottom of the Funnel Content .
However, before you deliver a free e-book to your e-commerce visitor, you must ask them to fill out a form. In this form, you can ask for information such as name, email , city, age, profession, interests, etc., which will be used for segmentation purposes.
Forms that ask for too much information from visitors are generally rejected. Therefore, it is worth using the progressive profiling technique , which consists of creating several digital baits and requesting one piece of information at a time in each one.
Consider subscribing to the Agência e-Plus Instagram page to receive free content about e-commerce and Digital Marketing. Visit @agenciaeplus now and then click the “Follow” button! We want you to succeed in e-commerce.
By obtaining data like this, you will be able to segment your Email Marketing lists more accurately. This way, you will be able to develop emails , which are another type of Middle of the Funnel content, capable of reaching each lead in a personalized way, generating Lead Nurturing with better performance. Keep reading to find out more!
LEAD NUTRITION STRATEGIES
Lead nurturing is nothing more than sending them educational content to encourage them to make purchases. In other words, it means sending them content that can answer questions and resolve objections about the products you sell. There are several strategies you can use at this point, such as:
Send emails that address the features and benefits of the product that the lead wants;
Suggest posts from your e-commerce blog that answer the lead ’s main questions ;
Create e-books that demonstrate how the product the lead wants works;
Produce videos in which a digital influencer shows product details.
Another important strategy is to create automatic email message flows for each list of leads through a Marketing Automation platform like RD Station , for example. This, in fact, is a crucial strategy for the success of Lead Nurturing.
Video: learn more about the RD Station platform (use the player controls on YouTube to activate and translate the subtitles into your language)!
Ultimately, there are many ways to do high-performance Lead Nurturing. In fact, the better you can educate your leads with Middle of the Funnel content, the better prepared they will be to buy when they reach the Bottom of the Sales Funnel.
HOW TO IMPLEMENT A SALES FUNNEL?
To implement a complete Sales Funnel, with Top of the Funnel, Middle of the Funnel and Bottom of the Funnel content, turn to Agência e-Plus! Agência e-Plus has a team experienced in Inbound Marketing and Marketing Automation projects for e-commerce. In addition, it is certified in RD Station. It also provides consulting, advice and training for you, the merchant, and your employees.
With over 10 years of experience, e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Xerox, Pirelli, Embelleze (Europe), Sonda and Wahl Clipper (Latam) in Spain, Portugal, Argentina, Ecuador, Colombia, Costa Rica and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation with our team via messenger app right now.