A good marketing strategy consists of 7 elements
Posted: Wed Jan 08, 2025 4:29 am
The increasing autonomy of the purchasing process means that customers are doing much more background research than before. According to research, they go through about 57% of the purchasing process independently before contacting a company. This has also changed the role of sales from creating a need to facilitating the change the customer wants. In the context of marketing, we always think of buying as the customer's desire to change something and selling as the facilitation of the customer's desired change.
Purchasing processes proceed independently, without the help of a salesperson, to the selection stage. This means that the customer has eliminated several operators and only contacts the ones that sound the best.
In practice, the independence of the purchasing process is reflected in this way:
The customer recognizes the need to purchase, either on their own or through advertising, and begins to search for information on the topic.
The customer begins to determine what features the product should have or what the product should be able to do.
The customer researches different companies and determines which ones he thinks are the most potential partners
For example, a customer contacts three companies mexico phone data after eliminating six others.
If your company wants to be involved in the customer's purchasing process even at the stage when they contact different companies, it requires at least one of these: a lot of strategic content created for the target group or a very strong brand.
When your site has a lot of content, testimonials , and expert insights, customers can determine if you are the right partner for them. When your brand is strong and clearly positioned, customers are more likely to engage with you in conversations without even exploring your site.
I will go over at the headline level here what elements a good marketing strategy consists of. Later in this article I will go through in great detail and in a practical way how you can build a marketing strategy using the MVG-MRACE® model through these 7 elements.
The role of the brand in the marketing strategy
Your company's brand is at the center of everything, but it's difficult to separate it into a separate area of your marketing strategy because it's such a broad topic. It touches on almost every aspect of your business.
Purchasing processes proceed independently, without the help of a salesperson, to the selection stage. This means that the customer has eliminated several operators and only contacts the ones that sound the best.
In practice, the independence of the purchasing process is reflected in this way:
The customer recognizes the need to purchase, either on their own or through advertising, and begins to search for information on the topic.
The customer begins to determine what features the product should have or what the product should be able to do.
The customer researches different companies and determines which ones he thinks are the most potential partners
For example, a customer contacts three companies mexico phone data after eliminating six others.
If your company wants to be involved in the customer's purchasing process even at the stage when they contact different companies, it requires at least one of these: a lot of strategic content created for the target group or a very strong brand.
When your site has a lot of content, testimonials , and expert insights, customers can determine if you are the right partner for them. When your brand is strong and clearly positioned, customers are more likely to engage with you in conversations without even exploring your site.
I will go over at the headline level here what elements a good marketing strategy consists of. Later in this article I will go through in great detail and in a practical way how you can build a marketing strategy using the MVG-MRACE® model through these 7 elements.
The role of the brand in the marketing strategy
Your company's brand is at the center of everything, but it's difficult to separate it into a separate area of your marketing strategy because it's such a broad topic. It touches on almost every aspect of your business.