Seemingly good content is no longer enough

[sharminakter]

Content expertise plays a key role in ensuring content quality
It is clear that text-generating AI will speed up content production to some extent. It is also likely that the amount of content and the length of content will increase exponentially in the future with AI, because content production will be easier. A writer with AI can easily be tempted to add an extra 300 words to the text to make it longer, even if the additional text does not bring any added value to the reader. The task of the content producer is to assess whether it is worth adding the extra text or not. This requires content expertise and understanding of the whole.

At the same time, as text length increases, users’ attention and interest are no longer as focused on one thing as they used to be. With a couple of clicks, it is possible to read any content or watch any video. If the content is not interesting and provides added value, the user will quickly move on. Therefore, high-quality, targeted and interesting text content, as well as videos and images, will be emphasized in the future.

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High-quality, targeted and interesting text content, as well as videos and images, will be emphasized in the future.

The world is already full of seemingly good content that seems good at first glance, but then you realize that it didn't add any additional information or value. With artificial intelligence, the amount of seemingly good content will increase, because artificial intelligence only combines existing information together. For this reason, content expertise will become significantly more important in the future, because someone must be able to say whether the produced text is good for the target group, taking into account the market situation and the company's differentiating factors, as well as how the text should be changed and whether it can or should be used at all with content written by artificial intelligence.

It doesn't matter how fast the AI ​​writes the text, if the produced content:

is content-wise or grammatically poor
is not in line with the brand's tone of voice