How a Small Candle Business Grew Holiday Sales by 25% with Targeted Email Marketing Email Marketing
Posted: Tue Jan 07, 2025 10:13 am
Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? In this mini case study, we’ll walk you through the real-life example of Charming Candle Co., an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results.
Introduction: The Importance of a Robust Email Marketing Strategy
In today’s crowded online marketplace, small businesses often struggle to stand out—especially during the busy holiday season. With rising advertising costs and fierce competition, email marketing remains belarus whatsapp phone number one of the most cost-effective and direct ways to reach potential customers. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns.
Charming Candle Co. used these tactics to expand its email list and boost holiday sales. Below, we’ll dive into the key steps they took, the challenges they faced, and the impressive results they achieved.The Challenge: Low Holiday Sales & Outdated Email Practices
Despite having a beautifully curated website and high-quality handmade soy candles, Charming Candle Co. faced a major hurdle:
Outdated Sign-Up Forms
The business had a basic, hard-to-find newsletter sign-up widget that failed to entice visitors. As a result, new subscribers trickled in at a slow rate.
Limited Segmentation
All subscribers received the same generic newsletter, regardless of whether they were first-time buyers or repeat customers, leading to low open and click-through rates.
Minimal Holiday Promotion
Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.
Without a proper incentive for website visitors to join their email list or a strategy to tailor messages to subscriber interests, the business couldn’t capitalize on the high traffic and gift-buying frenzy of November–December.
The Strategy: Four Key Steps to Transform Holiday Marketing
Charming Candle Co. partnered with an email marketing platform to revamp their approach. Here’s how they made it happen:
Introduction: The Importance of a Robust Email Marketing Strategy
In today’s crowded online marketplace, small businesses often struggle to stand out—especially during the busy holiday season. With rising advertising costs and fierce competition, email marketing remains belarus whatsapp phone number one of the most cost-effective and direct ways to reach potential customers. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns.
Charming Candle Co. used these tactics to expand its email list and boost holiday sales. Below, we’ll dive into the key steps they took, the challenges they faced, and the impressive results they achieved.The Challenge: Low Holiday Sales & Outdated Email Practices
Despite having a beautifully curated website and high-quality handmade soy candles, Charming Candle Co. faced a major hurdle:
Outdated Sign-Up Forms
The business had a basic, hard-to-find newsletter sign-up widget that failed to entice visitors. As a result, new subscribers trickled in at a slow rate.
Limited Segmentation
All subscribers received the same generic newsletter, regardless of whether they were first-time buyers or repeat customers, leading to low open and click-through rates.
Minimal Holiday Promotion
Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.
Without a proper incentive for website visitors to join their email list or a strategy to tailor messages to subscriber interests, the business couldn’t capitalize on the high traffic and gift-buying frenzy of November–December.
The Strategy: Four Key Steps to Transform Holiday Marketing
Charming Candle Co. partnered with an email marketing platform to revamp their approach. Here’s how they made it happen: