Learn more about PPC and its strategies
Posted: Tue Jan 07, 2025 6:24 am
PPC stands for Pay Per Click. PPC advertising is at the heart of various brands’ online marketing efforts. It allows marketers to place ads on an ad platform and pay the host of that platform every time a user clicks on their ad. Some brands find themselves trying too many keywords, ranking highly for a brief period of time but blowing their marketing budget. On the other hand, some underbid and never see the conversion rates they hope for. The good news is that there is a Smart Bidding option that is readily available through Google Ads and offers an easy way to improve performance.
PPC management strategies are also available at the portfolio level, allowing you to apply machine learning to optimize all your campaigns. You can focus more of your efforts on other marketing and conversion strategies knowing that norway number data Google’s machine learning algorithm is handling much of your PPC bidding. Currently, Google Ads offers Smart Bidding options to enhance your PPC advertising.
1. Target return on advertising spend
Target ROAS helps you maximize your campaign price based on how much revenue you want to get for every dollar spent on PPC advertising. After you enter your target ROAS, your Google Ads campaign will set bids for cost-per-click campaigns to achieve that goal. Target ROAS is heavily dependent on your historical data. Google requires your campaign to have at least 15 conversions over 30 days when consuming target ROAS to optimize for search ads, and there are at least 15 for other ad types.
To achieve the best result, you should achieve 50 conversions within 30 days before implementing target ROAS bidding. In this technique, the algorithm has data from which it can learn. According to an internal Google study, this ordering technique can increase the conversion value by approx. 35%.
PPC management strategies are also available at the portfolio level, allowing you to apply machine learning to optimize all your campaigns. You can focus more of your efforts on other marketing and conversion strategies knowing that norway number data Google’s machine learning algorithm is handling much of your PPC bidding. Currently, Google Ads offers Smart Bidding options to enhance your PPC advertising.
1. Target return on advertising spend
Target ROAS helps you maximize your campaign price based on how much revenue you want to get for every dollar spent on PPC advertising. After you enter your target ROAS, your Google Ads campaign will set bids for cost-per-click campaigns to achieve that goal. Target ROAS is heavily dependent on your historical data. Google requires your campaign to have at least 15 conversions over 30 days when consuming target ROAS to optimize for search ads, and there are at least 15 for other ad types.
To achieve the best result, you should achieve 50 conversions within 30 days before implementing target ROAS bidding. In this technique, the algorithm has data from which it can learn. According to an internal Google study, this ordering technique can increase the conversion value by approx. 35%.