Summary – This is why the engagement phase is important
Posted: Tue Jan 07, 2025 5:32 am
In addition to YouTube advertising, programmatic buying is also a good way to engage an audience that has already purchased, thanks to its visuality and good targeting options.
For Google advertising, a good indicator of the effectiveness of advertising in the Engage phase is, as with social media, potential repeat purchases. Purchases of services or products that provide added value can also be considered significant.
In the Engage phase, the importance of fundamentals increases
When planning the engage phase, it's often good to go back to the basics. By basics, in this case, I mean your company's product or service and website.
To get people to commit to your company, your product or service must be so good that they want to commit to it again. Especially in the case of online stores, the functionality and usability of the website also plays a very significant role.
Read more: Digital customer experience – how to consider it on your website
Nowadays, people are used to functional websites and easy jamaica phone data shopping. So it is important to make sure that not only your product or service is easy to buy, but also that it is easy to buy. So even if your product is the best available, but your company's website does not inspire trust or does not work, it is very unlikely that the customer will convert.
So even if your product is the best available, if your company's website doesn't inspire trust or doesn't work, it's very unlikely that a customer will convert.
Websites could be compared to brick-and-mortar stores. If your brick-and-mortar store sells the best products, but the store is messy, the order is confusing, and the salesperson is nowhere to be seen, the quality of the product alone is probably not enough. If, on the other hand, your brick-and-mortar store is in perfect order, the customer service is friendly, the store is beautiful and clean, but the quality of the product is not convincing, it is unlikely that the customer will want to return again. On both websites and brick-and-mortar stores, the same elements often influence whether a customer wants to commit again. These elements include, for example, the quality of the product or service, the customer's trust in the company, and the experience of doing business.
Let's take a brief look at the prerequisites for the success of the Engage phase:
For Google advertising, a good indicator of the effectiveness of advertising in the Engage phase is, as with social media, potential repeat purchases. Purchases of services or products that provide added value can also be considered significant.
In the Engage phase, the importance of fundamentals increases
When planning the engage phase, it's often good to go back to the basics. By basics, in this case, I mean your company's product or service and website.
To get people to commit to your company, your product or service must be so good that they want to commit to it again. Especially in the case of online stores, the functionality and usability of the website also plays a very significant role.
Read more: Digital customer experience – how to consider it on your website
Nowadays, people are used to functional websites and easy jamaica phone data shopping. So it is important to make sure that not only your product or service is easy to buy, but also that it is easy to buy. So even if your product is the best available, but your company's website does not inspire trust or does not work, it is very unlikely that the customer will convert.
So even if your product is the best available, if your company's website doesn't inspire trust or doesn't work, it's very unlikely that a customer will convert.
Websites could be compared to brick-and-mortar stores. If your brick-and-mortar store sells the best products, but the store is messy, the order is confusing, and the salesperson is nowhere to be seen, the quality of the product alone is probably not enough. If, on the other hand, your brick-and-mortar store is in perfect order, the customer service is friendly, the store is beautiful and clean, but the quality of the product is not convincing, it is unlikely that the customer will want to return again. On both websites and brick-and-mortar stores, the same elements often influence whether a customer wants to commit again. These elements include, for example, the quality of the product or service, the customer's trust in the company, and the experience of doing business.
Let's take a brief look at the prerequisites for the success of the Engage phase: