Advertising budgeting While Meta allows
Posted: Tue Jan 07, 2025 4:53 am
Similarities and differences between channels
In addition to the previously mentioned user numbers, targeting options, and cost-effectiveness, there are also other features that connect or differentiate Meta's channels and LinkedIn from each other.
Campaign goals: Both channels can set goals such as broad visibility, brand awareness, engagement, video views, traffic, or conversions. Both LinkedIn and Meta also offer tools specifically for lead generation.
Reading Tip: Meta Advertising: Understand the New Advertising Objectives
Conversion tracking In both Meta and LinkedIn, conversion tracking is based on a pixel installed on websites and website event tracking built using, for example, Google Tag Manager.
Building audiences Building target groups is quite similar israel phone data in both channels and can be based on demographic factors, such as response to ads, video viewing, or behavior on websites.
In Meta, you can create diverse lookalike audiences, while in LinkedIn this option has changed to so-called “predictive” audiences. LinkedIn’s advantage over Meta is the previously mentioned precise professional targeting.
Customer lists and registers Both channels can utilize various lists and registers for advertising targeting. In Meta, lists are based on the contact information of individual people with marketing authorization, while in LinkedIn, company lists can also be utilized without more detailed information about individual people. In LinkedIn, the list size must also be at least 300 people or companies.
advertising with a minimum daily budget of a couple of euros, LinkedIn sets a minimum budget of €10/day for each targeting or ad format type used. The campaign structure is also slightly different from Meta's, but your minimum advertising budget should be around €300 per month.
However, considering the price of LinkedIn advertising, it is recommended to start with at least a four-figure monthly budget . Both channels also have automatic campaign budget allocation, where the channel's own artificial intelligence directs money to the best-performing content.
In addition to the previously mentioned user numbers, targeting options, and cost-effectiveness, there are also other features that connect or differentiate Meta's channels and LinkedIn from each other.
Campaign goals: Both channels can set goals such as broad visibility, brand awareness, engagement, video views, traffic, or conversions. Both LinkedIn and Meta also offer tools specifically for lead generation.
Reading Tip: Meta Advertising: Understand the New Advertising Objectives
Conversion tracking In both Meta and LinkedIn, conversion tracking is based on a pixel installed on websites and website event tracking built using, for example, Google Tag Manager.
Building audiences Building target groups is quite similar israel phone data in both channels and can be based on demographic factors, such as response to ads, video viewing, or behavior on websites.
In Meta, you can create diverse lookalike audiences, while in LinkedIn this option has changed to so-called “predictive” audiences. LinkedIn’s advantage over Meta is the previously mentioned precise professional targeting.
Customer lists and registers Both channels can utilize various lists and registers for advertising targeting. In Meta, lists are based on the contact information of individual people with marketing authorization, while in LinkedIn, company lists can also be utilized without more detailed information about individual people. In LinkedIn, the list size must also be at least 300 people or companies.
advertising with a minimum daily budget of a couple of euros, LinkedIn sets a minimum budget of €10/day for each targeting or ad format type used. The campaign structure is also slightly different from Meta's, but your minimum advertising budget should be around €300 per month.
However, considering the price of LinkedIn advertising, it is recommended to start with at least a four-figure monthly budget . Both channels also have automatic campaign budget allocation, where the channel's own artificial intelligence directs money to the best-performing content.