Are we recruiting a sales profile employee to sell more?
Posted: Tue Jan 07, 2025 3:47 am
Whatever your decision, you must concretely analyze the quantity and quality of the contacts generated. Ideally, you should even be able to compare the cost of a contact according to all your sources of contact and meeting: sales, trade fair, digital, business provider, etc.
I leave you with this objective, too often absent within companies.
The question may seem controversial at first glance, but it is fundamental in the thinking and implementation of your business development. It's a bit like the chicken or the egg question!
Or should we first invest in digital and then staff it with a iceland phone data salesperson and assign them to processing qualified contacts?
At the end of this article, I will present you with 3 concrete examples to illustrate the content of this approach.
If we quickly review the factors that lead to this reflection, it is obvious that Covid19 has its share of responsibility. With the period of confinement, then the extension of the state of health emergency, the work of a salesperson will have undergone an extremely rapid change in 3 months of drastic measures!
But this trend was already underway, let's not forget the bloctel, which already put a stop to many telephone canvassing actions in the BtoC universe.
The question of recruiting arises above all in relation to the mission of the salesperson and their prospecting actions! Door-to-door? Mailing? Telephone prospecting? Networking?
If these are the actions taken, then the answer to the question is obvious! Today, you will find greater efficiency in these commercial actions on digital! Indeed, covering the time spent by your team, in the form of remuneration, adding travel, transportation and food expenses, without any guarantee of results, has become, today, prohibitively expensive!!
I leave you with this objective, too often absent within companies.
The question may seem controversial at first glance, but it is fundamental in the thinking and implementation of your business development. It's a bit like the chicken or the egg question!
Or should we first invest in digital and then staff it with a iceland phone data salesperson and assign them to processing qualified contacts?
At the end of this article, I will present you with 3 concrete examples to illustrate the content of this approach.
If we quickly review the factors that lead to this reflection, it is obvious that Covid19 has its share of responsibility. With the period of confinement, then the extension of the state of health emergency, the work of a salesperson will have undergone an extremely rapid change in 3 months of drastic measures!
But this trend was already underway, let's not forget the bloctel, which already put a stop to many telephone canvassing actions in the BtoC universe.
The question of recruiting arises above all in relation to the mission of the salesperson and their prospecting actions! Door-to-door? Mailing? Telephone prospecting? Networking?
If these are the actions taken, then the answer to the question is obvious! Today, you will find greater efficiency in these commercial actions on digital! Indeed, covering the time spent by your team, in the form of remuneration, adding travel, transportation and food expenses, without any guarantee of results, has become, today, prohibitively expensive!!