How to track UTM tags

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The installed Google Analytics or Yandex.Metrica analytics system allows you to track the work of UTM tags online.

To check the results of the utm_source and utm_medium parameters in Analytics, do the following:

go to the "Traffic Sources" section;

click on the "All traffic" label;

go to "Source/Channel".

UTM tags

To view the utm_campaign, utm_term and utm_content parameters:

go to the "Traffic Sources" section;

will go to "Campaigns";

click on "All campaigns";

Find the "Additional Parameter", go to the "Advertisement" section, and from there to the "Keyword" or "Ad Content" block.

UTM tags

To find information about links with UTM tags in Yandex.Metrica, use the following path: "Reports" - "Standard reports" - "Sources" - "UTM tags".

UTM tags

UTM tag data allows you to build reports on parameters such as traffic sources, advertising channels, “keys”, etc. For each of them, you will have a large amount of information.

UTM tags

How UTM tags can harm a website
There are two key problems that advertisers suffer from when using UTM tags for their website:

Duplicate pages appear , which causes a conflict during indexing. As a result, the search engine robot may impose sanctions on you.

The URL is too long. This is inconvenient and ugly, especially if you need to display the entire link.

There are several approaches armenia phone data to deal with the problem of page duplicates:

The best option: on the page with utm-tags, in the section you need to specify canonical to the original link - this is what the search engine will use.

How UTM tags can harm a website

Close pages with utm-tags from indexing via meta-robots. For this purpose, the following line is written in the section:

How UTM tags can harm a website

Close pages with utm-tags from indexing via robots.txt. To do this, you will have to enter the following lines in the robots.txt file:

How UTM tags can harm a website

If we are talking about working with UTM tags for YAN, then they need to be closed using Clean-Param directives. However, this option cannot be used when there are many other pages with GET parameters on the site.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
To cope with the excessive length of the UTM tag, which is fraught with the fact that the link will simply not be remembered, any of the many different URL shortening servers will help.