Advantages and disadvantages of Matomo

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Matomo, formerly known as Piwik, is an open-source tracking solution, meaning that the code is freely available and can be customized to meet the specific needs of each user. Google Analytics, on the other hand, is a website tracking solution from Google, which is used by millions of WordPress users worldwide. Although both analytics software have different versions, they offer similar information, they have key differences that we will look at now.


It is a self-hosted tracking solution , which means you have full control over the data collected and its storage, you don’t have to manage hosting. You can install Matomo on your own server and customize the information according to your needs. Matomo also offers an easy-to-use interface and a variety of advanced tracking to analyze customer behavior to optimize conversion, such as real-time visitor tracking, monitoring your website, tracking custom events and goals, and more.

However, the main drawback of Matomo is that it requires technical skills for installation and maintenance. If you are not comfortable with web technologies, you may need help from an agency for the hungary phone data installation and initial setup of Matomo self-hosted hosting. Additionally, while Matomo allows you to track customer behavior through statistics reports , it does not have the same data processing resources as Google Analytics.


Google Analytics is a cloud-based tracking solution that offers a range of information to track the performance of your website. It offers a user-friendly interface, a large amount of tracking information, and easy integration with other Google tools such as Google Ads. Google Analytics can also be used to track the performance of your mobile applications and advertising campaigns.

The main drawback of Google Analytics is that you don't have full control over the data collected and its storage. The data is stored on Google's servers, which may pose privacy concerns for some users. Additionally, Google Analytics has limitations on the customization and flexibility of tracking traffic.