Don't Underestimate the Importance of Anchor Text
Posted: Tue Jan 07, 2025 3:18 am
Link anchors allow Google and Internet users to understand which page you are going to take them to. This also helps create semantic coherence for Google robots. The anchor can be a part of a sentence, a set of words or a URL on which a link is directed. There are five types of link anchors:
The generic anchor: click here, learn more, to this website…
Anchor marks: Wedig
The semi-optimized anchor: contains your target keyword, but diluted with other words: discover how to gain positions on the SERP thanks to Wedig.
The optimized anchor: Only composed of your target keyword .
Little Wedig tip: Use optimized anchors for your internal linking. But beware of over-optimized anchors when you do netlinking!
The semantic cocoon
The architecture of your website is based on the structure of your semantic cocoon . But what is the semantic cocoon? In short, the semantic cocoon is based on a set of pages with worked and optimized content. These pages are linked by links dealing with subjects close to the page from which the link comes in order to allow Internet users to navigate honduras phone phone data the website with ease and find the answers to their questions. Not only will you allow users to easily navigate your website, but also Google robots, de facto, you will gain notoriety in the eyes of Google, which will make you gain places on the SERP.
In technical terms, you will first have an index page, also called a "mother page". This mother page must be a powerful page so that it can give its " SEO juice " to its daughter (or mixed) pages. Daughter pages must have general content in order to be able to direct the Internet user to another page (daughter page / complementary page) more specific, to finish answering the questions of the users. If your semantic cocoon is well constructed, the Internet user will also be able to follow the path in the opposite direction in order to land directly on the mother page or go from the daughter page to the daughter page.
Little Wedig tip: set up a semantic cocoon on the most semantically worked pages that you want to see climb on the SERP to overtake your competitors.
The generic anchor: click here, learn more, to this website…
Anchor marks: Wedig
The semi-optimized anchor: contains your target keyword, but diluted with other words: discover how to gain positions on the SERP thanks to Wedig.
The optimized anchor: Only composed of your target keyword .
Little Wedig tip: Use optimized anchors for your internal linking. But beware of over-optimized anchors when you do netlinking!
The semantic cocoon
The architecture of your website is based on the structure of your semantic cocoon . But what is the semantic cocoon? In short, the semantic cocoon is based on a set of pages with worked and optimized content. These pages are linked by links dealing with subjects close to the page from which the link comes in order to allow Internet users to navigate honduras phone phone data the website with ease and find the answers to their questions. Not only will you allow users to easily navigate your website, but also Google robots, de facto, you will gain notoriety in the eyes of Google, which will make you gain places on the SERP.
In technical terms, you will first have an index page, also called a "mother page". This mother page must be a powerful page so that it can give its " SEO juice " to its daughter (or mixed) pages. Daughter pages must have general content in order to be able to direct the Internet user to another page (daughter page / complementary page) more specific, to finish answering the questions of the users. If your semantic cocoon is well constructed, the Internet user will also be able to follow the path in the opposite direction in order to land directly on the mother page or go from the daughter page to the daughter page.
Little Wedig tip: set up a semantic cocoon on the most semantically worked pages that you want to see climb on the SERP to overtake your competitors.