Near Field Communication

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So far, most apps that use AR seem more gimmicky than apps that users actually use. Maybe that will change once Google Glass is ready for the masses. Then the only question remains: will people actually want to walk around with AR glasses? We'll see, but probably not this year.


Although NFC is already widely used as a technology, it seems that especially the more experienced users know that their phone has NFC capabilities. Major financial players such as Visa are experimenting with initiatives to pay with the NFC chip. This is now built into most high-end Android phones, such as the Samsung Galaxy S3 . For early adopters with such a smartphone, NFC could well become the trend of the year. Because Apple is not participating in the NFC craze, slightly less than half of all smartphone users are excluded from this method of communication between devices. The question is whether Apple sees any benefit in the technology at all. Even the CEO of one of the world's most innovative financial services providers, PayPal, thinks that NFC is no longer a solution , but a temporary bridge. Many parties are desperately looking for the holy grail for mobile payments and as always: "the early bird gets the worm".

Both NFC and AR allow us to get the most out of vietnam phone data smartphones. However, the market does not seem ready for wider user adoption.

And what next?
Should all these trends be used in an app? Of course not, but it can inspire us while brainstorming a new mobile strategy. Ultimately, the customer decides which features an app should have. The development of new possibilities, technologies and ideas is an ongoing process. Annual trend lists are therefore actually pointless. It is important to look at all these lists with a critical eye and continuously evaluate whether something will become big or will stay on the shelf for another year. Only by doing this can you continue to deliver the best mobile solutions.


Tingles like an effervescent tablet
I have rarely left a lecture hall feeling so satisfied. Listening to Mike Volpe , chief marketing officer of software supplier Hubspot , makes you happy. He tingles like an effervescent tablet. And makes accurate, oh so nice statements, with one-liners that every marketer should hang on tiles above his desk. “No one wakes up and says: 'I want to see an ad.' Why do marketers wake up and say: 'let's make an ad?'.” Or how about: “don't interrupt what people want to consume, be what they want to consume.” Okay, we are paying attention.