The world of the lonely seek
Posted: Mon Jan 06, 2025 9:53 am
Google's dominance is disappearing
Google has become a huge player on the internet in the past decade. After all, many visits to the internet start with the search engine. In addition, Google has built a dominant position when it comes to online advertising via search queries and AdWords . No wonder that 'Google' has almost become synonymous with 'internet'.
However, this image is no longer correct. With the advent of social media, a different online world has emerged, with different laws. This new world is particularly visible at Facebook. A world with rules that are fundamentally different from the old Google search world. It is therefore important to understand the differences between Google and Facebook. For yourself, for your work and for your customers.
er
In the Google world, everything revolves around connecting people to the information they are looking for. That sounds trivial, but it is essential. With Google, you sit alone behind your screen, type in what you are looking for and get the information you are looking for in no time. Whether it is a children's sweater, management books or 18+ uruguay phone data entertainment. Google tells you exactly where to find what you need.
The success of aggregators and SEO
In the Google world, so-called aggregation parties are very successful: parties that bring together or summarize information in a clear manner, such as Startpagina. Or think of news sites such as NU.nl, auctions such as eBay and Marktplaats or blogs with tips and advice such as iPhoneclub and Frankwatching.
SEOThe secret to success on Google is to provide good information that people are looking for. Search Engine Optimization (SEO) is important: your information must be easy to find, for example with good keywords, headings and search terms in your texts. Success on Google means: owning a place with good information, with which you attract many visitors.
Google has become a huge player on the internet in the past decade. After all, many visits to the internet start with the search engine. In addition, Google has built a dominant position when it comes to online advertising via search queries and AdWords . No wonder that 'Google' has almost become synonymous with 'internet'.
However, this image is no longer correct. With the advent of social media, a different online world has emerged, with different laws. This new world is particularly visible at Facebook. A world with rules that are fundamentally different from the old Google search world. It is therefore important to understand the differences between Google and Facebook. For yourself, for your work and for your customers.
er
In the Google world, everything revolves around connecting people to the information they are looking for. That sounds trivial, but it is essential. With Google, you sit alone behind your screen, type in what you are looking for and get the information you are looking for in no time. Whether it is a children's sweater, management books or 18+ uruguay phone data entertainment. Google tells you exactly where to find what you need.
The success of aggregators and SEO
In the Google world, so-called aggregation parties are very successful: parties that bring together or summarize information in a clear manner, such as Startpagina. Or think of news sites such as NU.nl, auctions such as eBay and Marktplaats or blogs with tips and advice such as iPhoneclub and Frankwatching.
SEOThe secret to success on Google is to provide good information that people are looking for. Search Engine Optimization (SEO) is important: your information must be easy to find, for example with good keywords, headings and search terms in your texts. Success on Google means: owning a place with good information, with which you attract many visitors.