And it grows, and grows, and grows

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Last year, the global economy stumbled quite a bit. First Corona, then the supply chain crisis and the war in Ukraine. The advertising industry, however, was little impressed by this and grew by almost 6 percent in 2023. Never before has so much money been invested in digital advertising in Germany as this year (25.3 billion euros). This was shown by the annual Omnicom German Digital Advertising Latecast . The greatest growth - no surprise - can be seen in video advertising. Short video and (since 2022) long video on Instagram, Facebook and TikTok are here to stay. The topic of retail ads is also continuing to grow to over 2.2 billion euros in sales - that's an increase of a whopping 30 percent! We have already dedicated a separate blog article to the topic of retail ads .

development-2023
We were also able to enjoy a very successful end to the year. With over 120 campaigns on Google, Meta, LinkedIn, YouTube, Pinterest and TikTok, we were able to increase our media spend by a good croatia whatsapp phone number 20% compared to the previous year. We haven't quite reached 25 billion yet, but that can still happen!

AI is changing how and what we work with
Development times in marketing have become crazy. It has been exactly 384 days since the Californian startup OpenAI released ChatGPT. In this extremely short time, the tool has completely turned the AI ​​assistant market on its head. Artificial intelligence has become an integral part of our everyday lives over the past year. The applications are as numerous as they are varied: ChatGPT is used by students, scientists, online editors and, of course, advertisers.

Since the release of the GPT-4 language model, we have been using AI tools in many daily processes. We create assets with image AIs, use generative AI to create text and - last but not least - the new technologies help us automate back office processes within the agency. The new possibilities with AI tools have complemented our services in many ways. Our bet: Next year will be the year of AI. With Chat GPT 5 and Gemini, major development steps are ahead. At the end of the day, however, you always need specialized professionals who can achieve great results with the help of artificial intelligence. We are happy to be part of this development!