Where do I start then?

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Furthermore, it is possible to exclude non-optimized filter options in Webmaster Central or in the robots.txt . You often see that in the non-optimized URLs of filter result pages a 'standard' character appears in the URL in the form of a '?' or '%'. An example of such a character:

exclusion-robots.txt

In the Robots.txt this can then be excluded with 'Disallow: /*?fh_query*'. In this way you exclude everything that contains '?fh_query' and prevent the (non-optimized) pages with filter options from being indexed by Google. In this way you control the indexing of only the optimized pages.

Please note that in such a case you must be certain that no other valid static page on the website has the relevant '?fh_query' combination in the URL, otherwise it will also be excluded. This is of course not the intention.


Nice to optimize those filter options, but where do I start, you might think. A good first option could be the Google Keyword tool. With the help of keyword research, it quickly becomes clear which tunisia phone data keywords have the most search volume and which therefore have the highest priority. The only disadvantage of this is that there is a chance that, certainly with combined filter options and keywords, few results will be visible in the keyword tool.

In such a case, it is good to generate a report of the internal site search in Analytics and optimize the searches with the highest volume first. An interesting article was written about this in the past.

Event tracking
Another possibility that also provides a lot of insight is the option to use event tracking to measure the filter options. In this way it becomes clear which options are used the most, and which therefore need to be optimized first to get maximum return from the optimization of filter options.

When you consciously take the above story into account and optimize the different pages in a structured way, enormous opportunities for long tail optimization will arise. So seize these opportunitie.