There is only one brand owner
Posted: Mon Jan 06, 2025 9:19 am
at least as bad online, partly because we are more focused on the content. Brand communication largely consists of making bold choices.
3. Start from simplicity
It's the execution when rubber hits the road . The reality is that 'the art of omission' is difficult. That's the trick of the trade for many creative agencies. As a marketer, always ask yourself which visual contributes to the idea behind the campaign. Make sure that your brand message is not distracted by too many visuals. They make your story harder to understand and sometimes they also evoke too many other associations and feelings.
A 'simple' creation ensures that the viewer remains more focused. Literally less distracted. It strengthens the memory of your creation. Your brand message sticks better. The fewer seconds you have, the simpler your creation should be.
4. Learn early and validate
You can't turn mud into gold. Creative ideas require a lot of inspiration. Input from the consumer, to understand which elements work and which don't. It helps creative agencies to come up with new ideas and optimization. The pitfall is that we don't look at the real potential early enough: does it have a chance to create impact on equity and sales? Does the main idea come through strongly? And does it trigger the right emotions?
By cleverly combining qualitative and quantitative from one method, you gain insight into the potential impact on the brand and feedback on the executional elements of the ideas. Even before you have committed money and people to production.
Everyone has an opinion about your new thailand phone data ampaign. It is a fun topic and all colleagues will feel involved (and co-owner). However, they often do not know the objectives, the discussions, the considerations and the decisions that have been made. The pitfall is that the line between giving feedback and co-decision becomes thin. Too many people involved makes a campaign on average. You are the owner of the brand and you are responsible. In our database I see that creation is responsible for about 75% of the effect of your campaign. Form a multi-disciplinary team of specialists who understand and complement each other.
Strong campaigns lead to fame
The creations (videos) in this article have in common that they resonate strongly emotionally, the creations are 'simple', they have no distracting images and the message is clear. All three creations know how to hold your attention from the first seconds. Crucial in the era of pre-rolls . Strong campaigns lead to fame. Get the bonus of YouTube views and conversations. And stimulate participations on Facebook and brand websites.
3. Start from simplicity
It's the execution when rubber hits the road . The reality is that 'the art of omission' is difficult. That's the trick of the trade for many creative agencies. As a marketer, always ask yourself which visual contributes to the idea behind the campaign. Make sure that your brand message is not distracted by too many visuals. They make your story harder to understand and sometimes they also evoke too many other associations and feelings.
A 'simple' creation ensures that the viewer remains more focused. Literally less distracted. It strengthens the memory of your creation. Your brand message sticks better. The fewer seconds you have, the simpler your creation should be.
4. Learn early and validate
You can't turn mud into gold. Creative ideas require a lot of inspiration. Input from the consumer, to understand which elements work and which don't. It helps creative agencies to come up with new ideas and optimization. The pitfall is that we don't look at the real potential early enough: does it have a chance to create impact on equity and sales? Does the main idea come through strongly? And does it trigger the right emotions?
By cleverly combining qualitative and quantitative from one method, you gain insight into the potential impact on the brand and feedback on the executional elements of the ideas. Even before you have committed money and people to production.
Everyone has an opinion about your new thailand phone data ampaign. It is a fun topic and all colleagues will feel involved (and co-owner). However, they often do not know the objectives, the discussions, the considerations and the decisions that have been made. The pitfall is that the line between giving feedback and co-decision becomes thin. Too many people involved makes a campaign on average. You are the owner of the brand and you are responsible. In our database I see that creation is responsible for about 75% of the effect of your campaign. Form a multi-disciplinary team of specialists who understand and complement each other.
Strong campaigns lead to fame
The creations (videos) in this article have in common that they resonate strongly emotionally, the creations are 'simple', they have no distracting images and the message is clear. All three creations know how to hold your attention from the first seconds. Crucial in the era of pre-rolls . Strong campaigns lead to fame. Get the bonus of YouTube views and conversations. And stimulate participations on Facebook and brand websites.