How do you get quality four- or five-star reviews?
Posted: Mon Jan 06, 2025 8:49 am
Online reviews in the Netherlands
The research comes from America and Amazon is the world's largest book site. Do the results also apply to Dutch sites? To find out, I speak with Maurice Nieuwland, PR manager at Bol.com and Kees Visser, owner of Managementboek.nl . Nieuwland confirms that positive reviews influence the sales of books. He also indicates that a single negative review in a list of positive reviews does not have much influence on the sales of that book. He also tells me that a book with many negative reviews clearly sells less. The findings of Bol.com therefore confirm those of the Yale research.
Rating reviews are displayed in Bol.com search results.
Rating reviews are displayed in Bol.com search results.
Quality vs. Quantity of Reviews
Visser from Managementboek.nl also tells me that online book reviews have an effect on the sales of books on their site. In addition, at Managementboek.nl, a single well-founded negative review can be disastrous for a book. He is less outspoken about the sales effect of positive reviews.
Visser: “The height of the votes is not important, but the number of votes is decisive.” The idea behind this is that a good book is appreciated by many people. This results in more online reviews, which makes other people find the book more interesting to buy. According to Visser, this way 'quality naturally comes to the fore'.
Online reviews therefore influence the sale of books. The research by Chevalier says nothing about other product categories. Whether the findings from the research also apply to them is therefore not certain, but plausible.
Finally, there is still an answer to the question south africa phone data of how we get those high-quality four- or five-star reviews. There are several ways to do it. This is a successful and proven variant:
Find fans: people who love your product or brand;
Turn these fans into product experts by giving them a sample and background information;
Ask them to write online reviews . Help them by giving them a list of sites you would like to have a review on or by making instructional videos on how to write a review on sites where it is not very easy.
The above method is successful, provided that you as a marketer know where your target group is online. If you do not know, do research via a specialized online marketing agency (or ask your media agency, they often already have this knowledge in-house). You can also outsource the research question to an intern, for example. If you have then identified the influential sites and communities, use online word-of-mouth marketing based on the above steps, to have your story told there.y. Or as Minister Kamp said on the recent Europe Day.
The research comes from America and Amazon is the world's largest book site. Do the results also apply to Dutch sites? To find out, I speak with Maurice Nieuwland, PR manager at Bol.com and Kees Visser, owner of Managementboek.nl . Nieuwland confirms that positive reviews influence the sales of books. He also indicates that a single negative review in a list of positive reviews does not have much influence on the sales of that book. He also tells me that a book with many negative reviews clearly sells less. The findings of Bol.com therefore confirm those of the Yale research.
Rating reviews are displayed in Bol.com search results.
Rating reviews are displayed in Bol.com search results.
Quality vs. Quantity of Reviews
Visser from Managementboek.nl also tells me that online book reviews have an effect on the sales of books on their site. In addition, at Managementboek.nl, a single well-founded negative review can be disastrous for a book. He is less outspoken about the sales effect of positive reviews.
Visser: “The height of the votes is not important, but the number of votes is decisive.” The idea behind this is that a good book is appreciated by many people. This results in more online reviews, which makes other people find the book more interesting to buy. According to Visser, this way 'quality naturally comes to the fore'.
Online reviews therefore influence the sale of books. The research by Chevalier says nothing about other product categories. Whether the findings from the research also apply to them is therefore not certain, but plausible.
Finally, there is still an answer to the question south africa phone data of how we get those high-quality four- or five-star reviews. There are several ways to do it. This is a successful and proven variant:
Find fans: people who love your product or brand;
Turn these fans into product experts by giving them a sample and background information;
Ask them to write online reviews . Help them by giving them a list of sites you would like to have a review on or by making instructional videos on how to write a review on sites where it is not very easy.
The above method is successful, provided that you as a marketer know where your target group is online. If you do not know, do research via a specialized online marketing agency (or ask your media agency, they often already have this knowledge in-house). You can also outsource the research question to an intern, for example. If you have then identified the influential sites and communities, use online word-of-mouth marketing based on the above steps, to have your story told there.y. Or as Minister Kamp said on the recent Europe Day.