Many of our customers ask us how the WhatsApp API pricing works, in order to understand how much they will have to spend using our application, in addition to understanding how WhatsApp comes into play and how it affects the user. For companies, it is very important to know this, because it directly affects them in their monthly billing processes and it is necessary to have a clear knowledge of how WhatsApp and Meta evaluate each conversation in terms of cost in 24 hours. That's why in the following lines we will show you how the WhatsApp API pricing works and we will give you extra information that will help you understand and calculate.
How much your business could spend per month on this service. What is WhatsApp API? WhatsApp Business API is a technology that connects medium and large companies with their customers, offering conversations different from the usual ones, which can be automated through chatbots or contain certain features that make it unique such as statistics, sales funnels, integrated armenia telegram database CRMs, etc. This technology differs from WhatsApp Business which is for small businesses and does not offer these options. Take into account that to use the WhatsApp business API it is necessary to use an intermediary service that facilitates the development of these functionalities and in most cases, helps with the installation and start-up of your WhatsApp API.
In short, WhatsApp Business API is an application programming interface that allows businesses to integrate the WhatsApp messaging platform into their business systems and processes. How does pricing work in WhatsApp API? Now that you understand what the WhatsApp API is, it is time to go further and understand correctly how the prices that are based on conversations work in the WhatsApp business platform API. This means that we will explain how the costs that meta makes for each conversation of your business using the WhatsApp API work.
Conversations Meta regarding WhatsApp API pricing, charges based on conversations, not individual messages. Conversations are 24-hour islands of messages between you and your customers. Once you initiate these conversations, they are covered when messages are received from the different parties. Remember that to initiate a Business-to-Customer conversation it is necessary for the business to first send a message template pre-approved by WhatsApp.
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